Regenersis Digital Care Warranty Extension Solutions Value Proposition ► HTC ► 2012 – 11 – 20.

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Presentation transcript:

Regenersis Digital Care Warranty Extension Solutions Value Proposition ► HTC ► 2012 – 11 – 20

Summary ► Supply & value chain ► Key factors of success ► Our key differentiators ► Implementation path ► Build the product ► B2B Star : Pre-swap ► Next step Innovators in warranty extension and insurance for technology

Supply &value chain Players, roles & share of the value chain – B2B model DIGITAL CARE Provide packaged services PARTNER Commercialize in the channel and promote sales RESELLERS OR RETAIL NETWORK Sell FINAL CUSTOMER Purchase ► Get sell-in price less Partner’s fee. ► Provide 100% of the service, including training & marketing material, web-portal supporting purchase, activation and claim, claim management and solving. ► Get a fee as a % of the sell-in price. ► May ‘recommend’ the sell-out price. ► Have no cost whatsoever (except possible additional marketing costs). ► Owner of the sell-out price. ► Apply a mark-up to sell-in price. ► Discount table applies on sell-in prices ► Pay a premium or a box fee price per contract (sell-out price + applicable tax). Page | 3

Key Factors of Success What makes the difference in a warranty extension programme and why outsourcing it to RDC is a sensible strategy ? TECHNICAL SKILLS Understanding of aftersales market challenges LOGISTICS Flexible local and international solutions BUY BACK Unique sourcing and remarketing capabilities IS An advanced and fully integrated application CLAIM CENTER Customer experience starts here ► Regenersis Group is a leading Mobile aftersales solutions provider to the major industry players. ► Logistic solutions of proven efficiency, based upon our experience in warranty management. ► Lifecycle management expertise to secure the maximal residual value of the devices. ► Cutting-edge application supporting each and every part of the programme administration. ► IS ruled claim management decision trees, and return avoidance scripts, providing high quality customer support. Page | 4

WEB PORTAL The Single Point of Contact Developed by RDC HTC’s look & feel DISTRIBUTORS Orders Withdrawals COMPANIESActivations Changes USERSClaims Claim tracking PARTNERSReports Dashboards APPLICATION The Administration software run by RDC A complex process administration application configured and developed on RDC’s specifications Focus on the key asset: the IS Contracts DB Workflows Authorisations /Hierarchies T&C’s Web-services integrations Page | 5

Our key differentiators WEB PORTAL The product platform CLAIM CENTRE The expert human interface SERVICE NETWORK HTC quality standards MARKETING Support the program & develop new content ► HTC-customised web portal developed by RDC and supporting all functionalities for the distributors and the users. The portal may also connect to other services and offers in up or cross- selling. ► RDC’s added value claim platform, assessing and screening the claims vs T&C’s. Expert in return avoidance techniques and fully supported by the IS in terms of decision tree. ► RDC uses the HTC authorised repair centres for the repair and the refurbishment of the devices. ► RDC develops marketing activities in order to train the distributors/networks, provide promotional material, analyse the performances and propose new features. Designed to be customer-centric and to generate brand loyalty Page | 6

Implementation path 3.MIGRATION ? ► Transfer the current stock into RDC system. 4.LAUNCH ► Introduction of solutions to market with customer service and sales force awareness. 5.OPTIMIZATION ► Set up additional services to maximize the take-up rate. ► Letter Of Intention ► Branding / Solutions ► FI/Process/IT flow ► Sign agreement ► … ► Order solution ► Claim solution ► Status solution ► Web development ► … ► Evaluation ► Financial proposal ► Data Migration ► Run-off Migration ► … ► Training ► On-line portal ► Communication ► Campaign ► … ► Performance ► Solution feedback ► Cross selling ► Collect case studies ► … 2.INTEGRATION ► Create a platform to communicate between both parties. 1.DECISIONS ► Define the scope of the partnership and create an agreement. The main steps for a effective and successful cooperation Page | 7

Build the product Create additional value with attractive content Page | 8 What everyone must provide by law USERExtended Service OPERATORSSLA LAWLegal Warranty Additional price WARRANTY Included in the price of the HW 1 st layer What the channel requires2 nd layer User is ready to pay something more for it 3 rd layer What kind of content ► Priority access ► Quick resolution ► Adapted to mobility ► Privileged membership How to sell it ► B2B / B2C ► Role of the distribution ► E-commerce ► Marketing/Communication How to price it ► User recognises value4money ► Include incentive for distribution ► Profit centre or investment as part of HTC’s competitive differentiators

B2B Star Solution - PreSWAP 24h THE CHALLENGE ► A defective device, for whatever reason, generates a drop in productivity and responsiveness for the company. HOW CAN HTC HELP AVOID THIS ► User gets a SWAP next business day at the address of choice whatever happens with the product. ► Warranty terms apply, but we support the out of warranties events. ► Unlimited claims during the period covered. ► User get the same model, refurbished as new., reconfigured as the initial company setups. BUT HTC CAN ALSO HELP WITH ► Warranty extension up to 3 years ► Buy Back of the old device fleet ► Damage and theft insurance Get a SWAP in 24 hours, no matter what!

Next step : Find out what could be the revenue generated for HTC from such a programme What we need : ► Volume of sales on the targeted geography divided by model or price bands Proposed scheme : B2B 24H Swap ► A replacement device next business day at the address of choice in EU27. ► Same model, refurbished as new. ► Unlimited claims during the period covered. ► Reconfigured as the initial company configuration. ► Out of warranty repair management. Options / add-ons: ► Warranty extension to 36 months. ► Buy-back of the old fleet.