Let’s make some NOISE Laura Smith, Media and Campaign Manager

We will cover: 1.Role and importance of regional media. 2.Potential concerns / barriers to local press work and the benefits. 3.How to promote Hello locally plus top tips. 4.Pitfalls to avoid. 5.How Hello can help you and useful resources.

Life is local We are avid ‘consumers’ of local and regional media. Regional media are experiencing budget cuts and tough times. Regional media is powerful – not to be underestimated. Trend towards local authorities producing own publications.

Noise ‘barriers’ Takes too much time. I’m not a expert. Don’t want to say wrong thing. I don’t know where to start. My hands are tied..

Jump the hurdles..

Why make noise? Don’t underestimate the importance of word of mouth. Campaign won’t work without you. Local people are respected by local media. It’s free advertising for your work / services. When done well, you’ll get thanked.

What can I promote? Your support of Hello and why communication important. The Hello monthly themes in relation to your local plans. This could be big or small – it will all make a difference. Events – Chatterbox Challenge, MP visit, roadshow in shopping centre etc. A local angle on national Hello activity i.e. local strategy to support communication, sessions for parents, communication friendly settings. Your expertise – spokespeople, top tips, resources for parents. Stories of those affected or helped (if they want to be).

How do I make noise? Interesting and relevant story / angle. Unique? Why now? First time? New evidence? Compelling story? Received award? Written up in compelling way – press release or . - Press release – needs the 5 W’s in first paragraph Who, What, Where, Why and When. - Photo-call notice – box under heading Date / Time/ Venue/ Address / Photo Opportunity / Contact Number.

Your media toolkit Compelling facts and statistics that are local to your area. Powerful human interest stories. Spokespeople who are ready and briefed to talk to media. To know your media contacts – who to approach and when. To let the Hello team know your plans at

Avoid the pitfalls 1. Don’t rush media work, 4. Never forget your be prepared. media agenda. 2. Avoid over saturating 5. One size does not media. ‘fit’ all media. 3. Keeping others in the dark 6. Consider your tone & - share your plans. message carefully – avoid jargon.

London media Audit the communication channels that exist in your networks.

Hello Wandsworth Balloon launch with children was creative and great visual hook. Secured celebrity support – Elizabeth McGovern and Jean Gross attended. Organisers kept in control of their media timetable and made strong contact in communications team. Achieved coverage in the Wandsworth Guardian, Surrey Comet, Your Local Guardian, This is Local London.

Useful resources Hello guide to securing publicity Press release ‘template’. General facts and statistics plus London statistics. Hello Frequently Asked Questions. All Together Now toolkit– how to get involved in Hello and plan local activity. Template Hello Presentation. Available now or coming soon to List of regional media. Available by ing

Thanks and good luck Thank you for listening