1 Oxford Professional Education Group Ltd Mastering Metrics An Introduction

2 Oxford Professional Education Group Ltd Diploma in Professional Marketing Strategic Marketing Mandatory module Assessment by exam Mastering Metrics Mandatory module Assessment by assignment Driving Innovation Elective module Assessment by assignment Digital Strategy Elective module Assessment by assignment

3 Oxford Professional Education Group Ltd Mastering Metrics The aim of this module is: To examine the importance of managing marketing data in effective marketing decision making. To understand the role of marketing metrics within the organisation and establish how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. To understand how measurement techniques can establish and determine the effectiveness of marketing activities as well as utilising appropriate analytics tools and techniques to ensure effective marketing decision making.

4 Oxford Professional Education Group Ltd Mastering Metrics – Module Breakdown Unit 1Metrics and Analytics (25%) Unit 2Measuring effectiveness (35%) Unit 3Analytics for decision making (40%) CIM indicative learning hours: hours – or around 12 hours a week.

5 Oxford Professional Education Group Ltd Module Key Topic Areas Principles of measurement What to measure Measurement techniques Sources of data Presenting information Using data to drive activity Challenges and trends Building information and data function

6 Oxford Professional Education Group Ltd Getting Started Access OXCOM Learning and review the ‘Getting Started’ video Ensure you can locate all the information and study resources you need Review the recommended reading and access the required texts Once you are a CIM studying member, it is important you access the variety of journals and electronic resources available from

7 Oxford Professional Education Group Ltd Understanding Your Learning Style Everyone will have their own preferred learning style To develop effective study skills, you need to identify your preferred learning style, which you can do by completing this easy quiz styles-quiz.shtml styles-quiz.shtml Draw up your own personal study plan using the results to ensure that you make maximum use of the time available

8 Oxford Professional Education Group Ltd Weekly Study Activities You should be undertaking the following on a weekly basis: Reading of the module session material Accessing your recommended reading Listen to the podcasts Joining in with webinars (or listening again) Applying your learning through ‘Test your Understanding’ Get involved in the Discussion Forum

9 Oxford Professional Education Group Ltd Webinars The Oxford College of Marketing will provide programme of webinars to support your studies throughout your module A timetable of webinars and details of how to join them is available on OXCOM Learning in the ‘Webinar’ section of the course All webinars are recorded and the recordings as well as any slides will be made available the next working day on OXCOM Learning You can locate these in the ‘Webinar’ section of the course, under ‘Webinar Recordings’

10 Oxford Professional Education Group Ltd Study Text The CIM produce a study text for each mandatory module and will supply an electronic copy of the text when you are studying each unit To qualify for an electronic copy of your study text, you will need to: Become a member of CIM Apply to be supported by a tutor for a specified board Complete the study text request form at:

11 Oxford Professional Education Group Ltd Recommended Reading Study texts only form a very small part of your study resources - it is essential that you purchase the core texts and also consider the supplementary reading. Core text book: Davis, J.A. (2013) Measuring marketing: 110+ key metrics every marketer needs. 2 nd edition. Chichester, John Wiley Other recommended text: Walsh, C. (2008) Key management ratios: the 100+ ratios every manager needs to know. 4 th edition. Harlow, Pearson Education (available free in CIM MyLibrary)

12 Oxford Professional Education Group Ltd Mastering Metrics Assessment This module is assessed through an assignment The assignment is based on a given scenario and an organisation of your choice This assignment Compromises of 3 tasks

13 Oxford Professional Education Group Ltd The Assignment Process The CIM will publish the assignment briefs 6 months prior to each board; December, March and June You can access the assignment papers and timetables in the ‘Assignment’ section within your unit on Oxcom Learning The timetables have a full list of all the internal deadlines that need to be met in order to complete within the recommended CIM guidelines Key documents you must access for your assignment submission are: —Relevant Assignment Briefing —Relevant Assessment Timetable —CIM Assignment Template —CIM Page Count Policy Document —Final submission check list

14 Oxford Professional Education Group Ltd The Assignment Process Register for the assignment session Apply for a tutor here: allocation-form/ allocation-form/ Listen to assignment briefings webinars —You will be advised of dates nearer the time Submit an assignment plan to your tutor Show your proposed structure and you have understood the task About 30% of the page count for each task Book assessment entry (see later slide) Assignment draft submission —100% of page count for the assessment. Final submission —Follow the final submission instructions and final submission check lists.

15 Oxford Professional Education Group Ltd CIM Assessment Entry You must register to the relevant board for the assessment of each assignment/Portfolio and exams. This is an additional fee to the annual membership fee. This can be completed online on the CIM Website: or by post by completing an “Assessment Entry Form” with payment to the CIM membership department. Key assessment entry deadlines for 2015/2016: December October (booking deadline) 26 February 2016 (results) March February 2016 (booking deadline) 17 June 2016 (results) June June 2016 (booking deadline) 23 September 2016 (results)

16 Oxford Professional Education Group Ltd Contacting Us If you have an academic query related to your studies or any problems with any aspect of your studies with us: +44 (0) (lines open Mon – Fri 8.30am to 4.30pm) Skype: ocomonline If you have an assessment query or issues in completing your assessment: Speak to your assigned assessment tutor