McGraw-Hill © 2008 The McGraw-Hill Companies, Inc. All rights reserved. Fashion Careers Chapter One Core Concepts in Fashion by Laura Portolese Dias

1-2 Chapter One Fashion Careers Fashionist – a submissive follower of the modes and fashions. Fashionista – a designer or promoter of the latest fashion

1-3 The Fashion Model – All aspects of fashion fit into the fashion model  Research  Production  Marketing Chapter One Fashion Careers

1-4 Chapter One Fashion Careers Careers in Design – Freelance design – Designer – Technical designer Fashion Illustrations – Elongated drawings, lacking detail, for the purpose of selling a design Technical Sketches – Flat, 2 dimensional drawings for the purpose of showing details of a garment, to be sent to an overseas manufacturer.

1-5 Chapter One Fashion Careers Patternmaker – Develops pattern to be used in making a garment – Low job growth due to outsourcing Outsourcing – The practice of sending goods overseas to be developed and manufactured

1-6 Chapter One Fashion Careers Trend Forecasting – Predicts fashions two or more years in advance Textile Designer – Designer of the prints to be used on garments Textile Colorist – Chooses the colors and patterns to be used for a particular garment

1-7 Chapter One Fashion Careers Production Manager or Sourcer – Oversees the entire production process, from design to manufacturing and shipping Buyer – Chooses the fashions which will be available in a retail store Assistant/Associate Buyer – Helps the buyer in selection of goods, follows trends and analyses how well merchandise is selling

1-8 Chapter One Fashion Careers Allocation Manager – Does not buy product, but rather, is responsible for dividing merchandise to stores Purchasing manager – Buys goods which will be used in the manufacturing of garments. – For example, may purchase zippers, buttons, etc. for design department

1-9 Chapter One Fashion Careers Marketing Department – Promotes product – Can use catalogs, websites, television/radio advertising to motivate customers to purchase Visual Merchandising – The process of insuring goods are placed in a way which will motivate customers to buy – Responsible for window displays, floor sets

1-10 Chapter One Fashion Careers Salesperson – Every designer must have someone to sell their clothing! – A sales rep would represent a particular product line and sell to buyers Retail – Retail Management – District management – Regional Management

1-11 Chapter One Fashion Careers Entrepreunship – Owning own boutique – Requires a large variety of skills such as finance, human resources and marketing Special Events – Planning fashion shows and other events for retailers

1-12 Chapter One Fashion Careers Resume – Short and concise list of job applicants experience – Should “prove” the applicant goes above and beyond in job duties  i.e. exceeded sales goals for three months by 24% – Sections  Skills list  Past employment  Education

1-13 Chapter One Fashion Careers Cover letter – The letter (or ) which accompanies resume – Should reiterate the applicants experience – Includes  Introduction  Body  Conclusion

1-14 Chapter One Fashion Careers Thank you letters – Extremely important after an interview! The Interview – The Star Method  Situation: Name a situation in which you dealt with  Task: Name a task in which you completed  Action: What action did you take?  Results: How did it turn out?

1-15 Chapter One Fashion Careers Portfolio – Especially important for designers – Includes drawings and other samples of talent – For fashion merchandising, may want to include research performed, papers written, sample buying plans

1-16 Chapter One Fashion Careers Interview Clothing – No excessive jewelry or make-up – Try to dress the style of the place in which you are interviewing – Make sure shoes are scuff free – Work on your handshake – Have good questions prepared to ask – Don’t discuss salary, unless they bring it up first – Research the company!