Pepsi By : Ibrahim Almana & Hassan Al-Malki

Caleb Bradham The beginning of Pepsi starts with the birth of Caleb Bradham in Bradham was born in North Carolina. He was a pharmacist and a drugstore owner. He attended the University of North Carolina and the University of Maryland Medical School. 1893, he began selling "Brad's Drink” which was a cure for dyspepsia.

Pepsi-Cola In 1902, Caleb D. Bradham launched the Pepsi- Cola Company in the back room of his pharmacy, and applied the name to the U.S. Patent Office for a trademark. At first, he mixed the syrup and sold it through soda fountains. Then he thought that it will be better to bottle the drink and sell it to people so they can drink it anywhere they want.

The Beginning Of The Pepsi Logo In 1898, Caleb Bradham bought the name "Pep Cola" for $100 from a company in, New Jersey that had gone broke. He then changed the name of his new drink from "Brad's Cola to Pepsi-cola, and persuaded a neighbor who was an artist to create the first Pepsi- Cola logo.

Pepsi Logo History

Bottle Development

Three products sold by Pepsi-Cola

Pepsi Headquarters This is the photo of Pepsi’s headquarters in Newark, New Jersey

Pepsi First Production Here is a picture of Brad creating “Brad’s Drink” in the back of his pharmacy this photo is now in the historical museum of Bern

Producing Pepsi This is a photo of Pepsi Bottling Plant in the USA Which was taken in the 1960’s

Pepsi’s Role In Technology

The previous video was a commercial used in the super bowl 2011 to advertise Pepsi max which has no calories, this is a great way to advertise the product because it persuades the audience to buy Pepsi max which has no calories but same taste.

Why is Pepsi Successful ? Pepsi is successful because they have managed to reach a world wide audience and sell a variety of soft drinks, also they advertise using products like bags, umbrellas, key chains… They also sells Frito-Lay chips which makes the company more profitable than other soda companies like coca-cola it is estimated that Pepsi has 600million more in net worth more than coca-cola

Bibliography HMB_Bern_New_Bern_Caleb_ HMB_Bern_New_Bern_Caleb_