Chapter 1 Achieving Success Through Effective Business Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 1 -

Learning Objectives 1.Understand why communication matters 2.Define professional communication 3.Assess business communication issues 4.Explore the communication process 5.Review communication technology 6.Investigate ethical communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 2Chapter 1 -

Understanding Why Communication Matters Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 3Chapter 1 -

For Your Career Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4Chapter 1 - Pursue Ambitions Express Ideas

For Your Company Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 5Chapter 1 - Marketplace Ties Conversations and Trends Financial Outcomes Productivity and Problems Productivity and Problems

For Your Company Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 6Chapter 1 - Potential Problems Decision Making Employee Engagement Marketing Messages

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 7 Effective Communication Chapter 1 - Practical Factual Concise Clear Persuasive

Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 1 -

Communicating as a Professional Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9Chapter 1 -

What Is Professionalism? Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 10Chapter 1 - Excellence Teamwork Ethical Behavior

What Is Professionalism? Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 11Chapter 1 - Dependability Etiquette Positive Attitude

What Employers Expect Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 12Chapter 1 -

What Employers Expect Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 13Chapter 1 -

What Employers Expect Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 14Chapter 1 -

Communicating in an Organizational Context Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 15Chapter 1 - Informal Grapevine Social Media Interaction Formal Horizontal Upward Downward

Center on Your Audience Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 16Chapter 1 - The “You” Attitude Emotional Intelligence Business Etiquette

Summary of Discussion Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall 17Chapter 1 -

Unique Challenges of Business Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 1 -

Global Business Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 19Chapter 1 - Business Communication

Workforce Diversity Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 20Chapter 1 - Workplace Communication

The Value of Information Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 1 - CompetitorsCompetitors CustomersCustomers RegulationsRegulations

Pervasive Technology Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 22Chapter 1 - Technical Expertise

Organizational Structures and Leadership Styles Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 23Chapter 1 - Tall Flat Network Matrix

Reliance on Teamwork Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 1 - Effective Communication Complex Group Dynamics

Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 25Chapter 1 -

Exploring the Communication Process Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 26Chapter 1 -

Communication Model Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 27Chapter Sender has an idea 2. Sender encodes the idea 3. Sender produces the message 4. Sender transmits the message

Communication Model Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 28Chapter Audience receives the message 6. Audience decodes the message 7. Audience responds to the message 8. Audience provides feedback

External Barriers Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 29Chapter 1 - Noise and Distractions Noise and Distractions Competing Messages Competing Messages Message Filtering Message Filtering Channel Breakdowns Channel Breakdowns

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 30Chapter 1 - Audience Mindset Receiving Decoding Responding

Social Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 31Chapter 1 - Business Communication 2.0 Business Communication 1.0 “We talk, you listen”“Let’s have a conversation”

Business Communication 2.0 Model Traditional Approach Social Media Approach Hybrid Method Hybrid Method Strategic Plans Strategic Plans Policies Customer Support Customer Support Project Updates Project Updates Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 1 -

Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 33Chapter 1 -

Using Technology in Business Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 34Chapter 1 -

Maintain Perspective Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 35Chapter 1 - Getting Tasks Done Communicating

Information Overload Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 36Chapter 1 - Less Productive More Stressful

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 37Chapter 1 - Policies Guidelines Training Productivity Issues

Reconnect with People Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 38Chapter 1 - Maintaining Relationships Solving Tough Problems

Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 39Chapter 1 -

Committing to Ethical and Legal Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 40Chapter 1 -

Unethical Messages Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 41Chapter 1 - Plagiarism Omitting Information Selective Misquoting

Unethical Messages Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 42Chapter 1 - Misrepresenting Numbers Distorting Visuals Privacy and Security

Ethical Questions Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 43Chapter 1 - Ethical Lapse Ethical Dilemma

Ethical Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 44Chapter 1 - Policies and StructuresCompany LeadershipIndividual Employees

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 45Chapter 1 - Promotions and Contracts Employment Messages Intellectual Property Financial Reporting DefamationTransparency Legal Communication

Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 46Chapter 1 -

Chapter 1 Achieving Success Through Effective Business Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 47Chapter 1 -

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 48Chapter 1 -