Agenda Housekeeping- Syllabus Defining Graphic Design Art Movements- group work and mini presentation Art Movement Response- blogs Homework: Signed syllabus page due next class. Bring flash drive and mouse (by next week)

Housekeeping Syllabus, Art Show School Fusion Using in class work time with Photoshop and Illustrator! Create Graphic Design folder in your drive/on your tablet ◦ Inside there: folders for Daily Work, Surreal Project (for now ) Flash drive/thumb drive (bring daily) Printing in Room 104: Graphic Design only!

Entry Slip… On a WORD DOCUMENT please answer the following with your “best guess” answer… 1. How would you define Graphic Design? 2. When do you think Graphic Design started? (a year or time period)

Defining Graphic Design Visual communication Uses type and images to communicate a message “Visual language used to convey a message to an audience”

Designing for an Audience Differences between Fine Arts and Graphic Design help define Design ◦ Graphic Design has…  A specific client  A specific message  A specific audience

Brainstorm What are the first things that come to mind when you think of graphic design? (In other words, what do you think a graphic designer creates or produces?)

Examples Book & CD covers Make-up packaging Backstage pass Food Packaging Billboards Magazine Ads Business Cards, Logos, & More!

History of Graphic Design Graphic Design was around before the computer… Coca-Cola becomes a registered trademark Early 1900’s- first “corporate identity” William Dwiggins is the first to use the term “graphic designer”

So… Why study Graphic Design History? ◦ There were major advances & influences in Graphic Design before computer design…which wasn’t until the 1980s

Art Movements What do the fine arts have to do with graphic design?? ◦ Graphic arts were influenced by fine arts movements and fine arts were sometimes influenced by graphic arts ◦ Both deal with the use of the Elements and Principles of Design

Art Movements Group Work Read the book excerpt and School Fusion link Create a Word Doc to incorporate important info (save in your Graphic Design folder) Answer all parts of the “Art Movements” question sheet Recorder will turn in a group sheet to DyKnow

Art Movements Mini Presentations Take notes on styles Arts & Crafts Movement Art Nouveau Bauhaus Art Deco Surreal Pop Art

Art Movements Blogging On the “entry slip” paper…Write two or three complete sentences responding to these 3 modern design pieces. You should tell me which Art Movement you think influenced the design and what things about the piece make you think of that Art Movement 1. Movement and Response. (woman w/ hat) 2. Movement and Response. (red poster) 3. Movement and Response. (long colorful ad) Some pieces may have more than one influence…

1 2 3

Fine Arts vs. Public Arts AIGA (American Institute of Graphic Arts) article Art vs. Design under “links” Read & Discuss with your Art Movements Group: 1.What is the main theme or main idea of the article? 2.Do you think someone could be considered a “fine artist” if they created entirely digital art pieces? (Or would they only be a fine artist if they used traditional media: paint, pencil, clay, etc.?)

Exit Slip… On the same paper as before, where you gave your definition of Graphic Design, add the answer to the following: 3. What is one thing you have learned today to add to your definition of Graphic Design? DyKnow to turn in

Homework Signed syllabus page Get your flash drive and mouse