GROUP 4: Alena Andrei Francesca Kati Viorel

Description of the enterprise Situated in Frasin town 50 Km from Suceava Founded in 2006 Built with a 50% European funds Private company It’s a four star pension 6 employees 2,5 ha field surrounds the pension

10 double rooms and 1 apartment Local cuisine restaurant with terrace Children playground Conference room Internet connection Description of the enterprise

Activities Cycles Paintball Fishing ATV with off-road and all- terrain vehicles Rural celebrations

SWOT analysis: STRENGTHS Hospitality Traditional local cuisine Rural culture Managers work there Untouched nature Loyal costumers (limited target groups but constant during time) Other 3 stars pension cannot be competitors for this enterprise Support of employees education High ratio between quality service and price Interesting locations nearby Modern facilities and business requirements

SWOT analysis: WEAKNESSES Lack of advertising No signs Infrastructure Employers’ foreign language skills Lack of will to innovate Focus on limited target groups, it could be better to have a portfolio of clients

SWOT analysis: OPPORTUNITIES Multitude of attractions (e.g. guides, new paths, etc.) Leisure time (e.g. SPA in the yard) Nature based tourism (renewable sources of energy, waste disposal and improving the environmental protection) Cooperation with local area activities International tourism Focus on more target groups Activities offered for all over the year

SWOT analysis: THREATS In general Worldwide economical crises Natural disasters and pollution Government and laws Globalization Local Damaging of the environment due to the outdoor activities Not so actractive if other companies would be able to innovate new services Seasonal turism linked to seasonal activities

Problem definition Profit maximization approach limiting the investments Risk of business reduction Damage of the environment and low interest in environmental issues Bad quality of infrastructure serving the area

Innovation plan Package to attract businessmen and new marketing measures to let companies know what kind of services they can find Realization of a SPA zone supported by renewable energy sources (wind mills or solar panels) Promotion activities and scholar education activities (children involving with animals rent) Information posters and leaflets about the ecosystem damage activities and waste disposal suitable by the pension Guided trip to pick up NWFPs Cooperation with nature-based tour operators ( tours.ro/index.php ) tours.ro/index.php Multi-level network (becoming part of the “Ecotourism network” in Romania ) Demand of the entire community to the government to improve the infrastructure nearby

Thank for your attention! Grazie! Kiitos! Ďakujem! Va multumesc!