1. City of Szeged the 4th biggest city of Hungary 140.000 popularity 170 km from Budapest „City of sunshine ”

2. City of Szeged

3. Our university I. 30.000 students more than 1000 exchange students 12 faculties in the best 500 universities by Shanghai Jiao Tong University’s survey in 2007

4. Our university II. festivals international trips clubs celebrations parties for the faculties concerts Student’s life

5. Student’s life-pics

6. The role of the traditional foods in the 21st century by: Gabriella Nagy Andor Babenyecz „The discovery of a new dish does more for human happiness than the discovery of a new star.” April 2009

7. Contents Pick company „HÍR” project Marketing strategy Conclusion

8. Pick: one of the traditional Hungarian product’s company

9. About the Pick established by Mark Pick in 1869 Bronz medal on the World Exhibition in Paris in 1900 salami became the main product in the beginning of the 20th century

10. 1935: a Certificate of Merit on the World Exhibition in Brussels this time 40-50 wagonloads of salami since 1975 new factory  exported 7000 tons 1992: incorporation  12000 tons, 1/3 wintersalami

11. keeping high quality continuous development quality insurance system (HACCP) knowledge & competence „from master to master”

12. „HÍR” project I. (traditions-tastes-regions) 1998: Hungary joined to Euroterroirs mission: list of traditional products from agriculture Pick company is a member of it

13. „HÍR” project II. (traditions-tastes-regions) 300 products (excluding wines & recipes) book & CD of those products fruits & vegetables as the major part of the collection just in Hungary

14. 11 products enjoy Hungarian national shelter Pick is one of the 15 products awarded by Traditional Speciality Guaranteed certificate in EU „HÍR” project III. (traditions-tastes-regions)

15. Marketing strategy of traditional foods no profit from the rising of volume anymore globalization (the same foods) the traditional foods spread

16. Hungarian consumers European consumers producers of „HÍR” products Target groups:

17. SWOT – Strengths: excellent natural resources delicate fruits and vegetables; good delivery food products high level of food technology special Hungarian gastronomy delicious diches

18. SWOT- Weaknesses: low marketing activity trademarks have been not widespread yet low public presence and lack of agreements

19. SWOT- Opportunities: consumer demand for the excellent quality products rural development strategies hospitality, country tourism, „food trips” to introduce and turn over HÍR products widespread

20. SWOT- Threats: small businesses have not enough financial and intellectual capacity to present new products on the world market consumers not so informed

21. Tools to realise the aims: information of the producers training, conferences, workshops information of the consumers exhibitions PR, advertisement, etc.

22. „E-service” 21 th century – everything is accessible through the telecommunication (internet, mobiles, etc.) opposite that Pick’s success is based on the traditional realization (e.g. trademark, trade secret, reputation)

23. Conclusion Pick : certified firm on internationally markets new effort as for traditional tastes success in whole Europe in fact there is a big requirement for e-business as for the HÍR project

24. Thank you for your attention!