© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd bidorbuy.co.za and Online Marketplaces Andy Higgins Co-founder: bidorbuy.co.za Guest.

Slides:

Advertisements

Similar presentations

Analysis of Digital Media Channels & IMC Campaigns Communication 359 Joseph Green 10/22/2013.

Advertisements

Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.

E-Commerce Marketing and advertising concepts

Google AdSense Referral Partner Team Feb 1 st 2005 AdSense Partner Program Invitation Enable your bloggers to uncover the revenue potential of their blogs.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

Exporting and the Internet International Web, Search and Localisation strategy for UK Exporters.

The Evolution of Online Advertisement Casey Shannon CompSci 49S February 21, 2008.

Who I am / Our Company Enter Details about you or your company and your current success to date.

Search Engines & Search Engine Optimization (SEO) Presentation by Saeed El-Darahali 7 th World Congress on the Management of e-Business.

The Interweb, Google and that Facebook thing Making sense of it all.

Search Engine Optimization (SEO)

Jennifer Ford.  Blog – A type of website or online journal that allows you to publish articles and updates that visitors.

Global Advertising Media Registered Office: 52/13, Western Railway Colony, Kandivali West, Mumbai. Maharashtra Sales Office: MUMBAI C/5, Bhanu.

Why Bizybuilder.com?. What Do We Know About Internet Advertising? B.B.A. Marketing & Advanced Professional Sales Certification from University of Houston.

Artur Strzelecki.  10 teams  10 non-profit organizations  6 students per team  2 weeks of developing campaigns  ~50€

Affiliate Marketing. What is Affiliate Marketing Type of performance-based marketing that rewards affiliates for generating leads or sales. The most common.

Promote your website and get top listed in search engines Section E2 Andreas Livadiotis.

How to get more QUALITY leads with Pay Per Click (PPC) Marketing Sheryl Boddie, CEO Terry Boddie, President Marketing Media Management.

Mary Lai MBA, BSc(Hon) Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

Welcome! Presenter: Sam Foster. Major Topics To Be Covered In This Presentation Content Management System Amazon, eBay, and Gun Broker Integration Shopping.

 We are on a very exciting mission: ◦ To help our clients achieve more profit by deploying targeted and measurable internet marketing initiatives  How.

Search Engines & Search Engine Optimization (SEO).

GaIN With seo Best Online Marketing Company Gain With SEO 1st Floor, Software Technology Park Link Road, SADAR NAGPUR MAHARASHTRA, INDIA. Website:

You have a web site. How do you make money from it? Get lots of targeted traffic to it. How do you get this traffic? Marketing Social Media Search.

Online Advertising Core Concepts are Identical to traditional advertising: –Building Brand Awareness –Creating Consumer Demand –Informing Consumers of.

Lecture 4 Title: Search Engines By: Mr Hashem Alaidaros MKT 445.

Promoting and Marketing Your Site Module 8: Web Publishing and Maintenance LESSON 8.

Medic Technology Media Proposal 31 July Delivers ready-to-buy consumers.

Easier to Use than your Local Yellow Page Print Book In the Traditional Phone Book Format Search. Click. Done. Finally!! A Yellow Page Directory.

Target relevant customers. Remarketing with Google Remarketing with Google. Target customers who have already shown an interest in your business.

Market Your Website Brand Your Museum. Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing.

The Online World ONLINE ADVERTISING BTEC IC&T – LEVEL 2.

Power of Video Online How video is changing the way we find prospects and convert sales online.

What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.

DIGITAL ADVERTISING Standard 4. THE ROLE OF DIGITAL ADVERTISING IS TO INCREASE SALES OR IMPROVE BRAND AWARENESS.

our digital journey, one year on a bit of background… Crackerjackpot needed a new website! What we had just wasn’t doing the job Challenge to get the.

why use digital marketing? what is ‘digital marketing’ Digital marketing, also know as online marketing, web marketing and e- marketing, is in its simplest.

COMPANY PROFILE. ABOUT YELKOTECH We are a team of young, ambitious and deeply inspired professionals with endless creative energy and passion. Our innovative.

Week 1 Introduction to Search Engine Optimization.

Video #1 What is Google AdSense and how can you make money with it?

IGent Digital Solutions A – 316, Rajhans Commercial Complex, Indirapuram – , Delhi (NCR), India Phone:

MadeToEngage.com PPC Digital DNA PPC Workshop 4th March 2016 Jonny Cameron.

All content is property of SOC and may not be used without written permission A Guest Lecture Presented During Rabelani Dagada's Technology & Information.

Call : Windsor's Trusted Online Marketing Agency.

 Pay per click better known as PPC Advertising, is as the name suggests an Online Advertising model. PPC advertising is the.

ITinfocube is a leading IT company in USA, dealing in Website Development, Designing, PPC Services, Internet Marketing, SEO Services, Web Applications.

DIGITAL MARKETING Strategies focused on increasing the reach and visibility for E-commerce Business.

Internet Marketing Company How To Find Diamond From Clutter Internet marketing is the usage of the World Wide Web to provide online shopping or advertisement.

Presented BY SIVA S Zinavo Technologies PAY PER CLICK.

Advertising Overview. Types of paid ads SEARCH Bid on keywords on various search engines DISPLAY Pop-up Banner Mobile Social Video NATIVE Promoted (social)

Agenda 1 What is Digital Marketing? 2 Why People Are Going Online? 4 What Does Digital Marketing Consists of? 7 Digital Marketing Measurement 3 Benefits.

Presentation by Sunitha SEO Company in India- KG Tech

PPC MARKETING AND ITS GREAT ADVANTAGES

Cyberweb Solutions.

بازاریابی دیجیتال در یک نگاه

Introduction to Digital Marketing

Digital Marketing Overview

Digital Marketing Overview

DigitalMarketinganExclusiveTraining Program by ExlTech Solution

Step In Business Hub Pvt Ltd Step In Business Hub Pvt. Step In Business Hub Pvt. Ltd, started in the year 2013, and is recognized as one of the fastest.

Webdesigningpune.net Webdesigningpune.net Ltd, started in the year 2013, and is recognized as one of the fastest growing and most experienced Digital Marketing.

How to Grow and Enhance Your Business by Means of Digital Marketing Exltech,Pune.

1 SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount.

What is Google Adwords? Adwords is the platform you can use as an advertiser to show your ads on the Google Search Results Pages, partner websites or the.

Online Marketing Strategy – Growth online Business.

DIGITAL MARKETING COMPANY Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote.

DIGITAL MARKETING AGENCY Digital Marketing.

Benefits of Digital Marketing. Introduction To Digital Marketing Today the use of Internet has opened the gateway of different digital marketing opportunities.

DIGITAL MARKETING SERVICES FOR YOUR BUSINESS ftlmedia.com.

Presentation transcript:

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd bidorbuy.co.za and Online Marketplaces Andy Higgins Co-founder: bidorbuy.co.za Guest Lecture Presented During Rabelani Dagada’s Technology & Information Management’s Class at the Wits Business School

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Introduction The bidorbuy Story Statistics Online Marketplaces SEM Other Trends Conclusion

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Flying High

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Statistics Approximately 5.3 million Internet Users in SA Approximately 1.5 million broadband users currently in SA ( SA 44 th Highest Internet Usage in the World ( Currently 2 billion Internet Users World Wide ( Over 750,000 individuals making a living off eBay USA Broadband is the key

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Moore / Metcalfe’s Law Moore’s Law “Every 18 months, processing power doubles while cost holds constant” Metcalfe’s Law “The usefulness, or utility, of a network equals the square of the number of users” Transaction Costs The Tipping Point

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Online Marketplaces Platform for buyers and sellers (many to many) Price versus Convenience Payments Shipping Online Security Rating system Professional sellers Tends to be one dominant player in each territory

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Themes Google understands concepts and themes

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Search Engine Marketing (SEM) Organic / Natural Search (SEO) –An organic search is a process by which World Wide Web users find web sites having unpaid search engine listings, as opposed to using the pay per click advertisement listings displayed among the search results (Source: Wikipedia) Paid / Sponsored Search (PPC) –Paid search is where the advertiser pays the search engine to have their ads appear *compare to traditional online advertising

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Google Search: ipod touch

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Pay Per Click (PPC) 3 main networks: Google Adwords (geo-targeting) Yahoo Overture MSN (more targeting) Google: Adwords – your adverts hosted by Google and other people Adsense – adverts that you host for other people on your own website

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Search Engine Marketing A B C dwords ack Links ontent

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Other Trends Forums Blogging Web 2.0 Web 3.0 Social Media / Networks Location based services Mobile

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Conclusion The bidorbuy Story Statistics Online Marketplaces SEM Other Trends

© 2008 bidorbuy (Pty) Ltd © 2011 bidorbuy (Pty) Ltd Measuring Return on Investment Five Multiplier Effect 1. Unique Visitors 2. Conversion Rate Customers 3. Ave No. Transactions 4. Ave Transaction Value Turnover 5. Gross Profit Margin Gross Profit Expenses Operating Profit Source: Niel Malan ( Current 200, % 4, R300 R2.76m 6% R165k R120k R45k 10% 220, % 4, R330 R4m 6.6% R267k R132k R134k 20% 240, % 5, R360 R5.7m 7.2% R412k R144k R268k 30% 260, % 6, R390 R7.9m 7.8% R615k R156k R459k