Implementing a Veterans Fare AKA: Rebranding a Discount.

Slides:

Advertisements

Similar presentations

County of Fairfax, Virginia Department of Transportation Fairfax Connector Express Lanes Marketing and Implementation Briefing Board Transportation Committee.

Advertisements

Creating Community Connections In Travel Training Julie RosekransAmanda Taylor.

Hospice Veteran Volunteers Outreach and Support Recruitment, Utilization and Support.

Central Puget Sound Regional Fare Coordination System Regional Program Administrator Seattle, WA Cheryl Huston March 18, 2013.

Fta circular background PIERCE TRANSIT’S NEW TITLE VI POLICIES Jay Peterson Senior Manager, Transit Development 1.

Mobility Management Increasing Independence for Community Members.

Administration Building.  4 Service Bays  Oil Change  Tire Rotation  General Maintenance  Parts Storage  Bus Washer  Fueling Station.

Wherever Your Path May Lead …. RTS Takes You There! Gainesville 101: Fall 2014 Citizens Academy October 15,

Eco Pass Program Evaluation Update SVLG Transportation Policy Committee October

Community Transit Solutions for the Suburbs APTA Annual Meeting September 30, 2013.

Think. Learn. Succeed. Getting College Students on Board George Mason University Office of Parking & Transportation VTA 2008 Annual Conference May 20,

New Fare Product Analysis, Marketing Strategies & Implementation.

Citylink A Partnership Between The Coeur d’Alene Tribe, The State Of Idaho, The KMPO, and Kootenai County.

Miguel Duran | Marine Veteran 211 Riverside VetLink Osvaldo Maysonet | Marine Veteran 211 San Bernardino VetLink.

Train-the-Trainer: A Model for Travel Training Services Presented by: Julie Rosekrans Donna Stinchcomb.

Thomas S. Cahir Administrator July 9, FEDERAL STATE CONTRACT ASSISTANCE LOCAL ASSESSMENTS FARE BOX REVENUE HUMAN SERVICE TRANSPORTATION GRANTS CCRTA.

Transportation in The Tallahassee Area System Decentralization  From wheel & spoke to grid  42 transfer locations.

Keeping Harris County Moving.. Background Transit needs study in Commissioned by H-GAC and Harris County Transportation Coordinated Council.

Quality Customer Service Approaches Scott Wisner Customer Service Manager.

Wherever Your Path May Lead …. RTS Takes You There! New City Commissioner Presentation April, 2014.

Department of Transportation Transit Rebranding New Brand Identity City Council November 4, 2013.

ADA Complimentary Paratransit in the Atlanta Region TCC Presentation March 09, 2012.

Innovations in Transit Planning and Financing Presentation to the 2003 MPO Conference, Muncie IN October 16, 2003.

New Fare Product Analysis, Marketing Strategies and Implementation.

Partnerships that Work Prepared for the Spring 2009 CalACT Conference by Cindy Dahlgren Director of Administration Central Contra Costa Transit Authority.

Antelope Valley Transit Authority Located 50 miles north of Los Angeles 3.5 million annual boardings in FY13 Fleet of 71 buses 12 Local Transit routes.

Implementing Quality and Efficiency in Transit Planning Mike Summerlin Former Chairperson Raleigh Transit Authority.

00 Metropolitan Transit System Transit Serving Point Loma September 23, 2008.

Siskiyou County Short Range Transit Plan Draft Final Report Presentation to the Steering Committee LSC Transportation Consultants.

FlexBRT Project Briefing. Background Feasibility Study began in – $750,000 TEA-21 Grant to study an ITS Circulator in North Orange County/South.

Pilot Programs, Fare Products & Transfers. Pass Development Goals/Criteria Increase ridership Increase revenue Convenient for Public Total number of pass.

SAN BERNARDINO COUNTY HOMELESS PARTNERSHIP 9 th ANNUAL HOMELESS SUMMIT VISIONING FOR THE FUTURE November 4, 2015 Ontario Convention Center Ontario, CA.

Wherever Your Path May Lead …. RTS Takes You There! FPTA /CTD 2015 Annual Training and Expo Marketing Network (FTMN) Session 1 Transit Discount Programs.

The Tale of The COMET: UPDATE – January 2015 Robert A. Schneider, PhD Executive Director of The COMET.

Ride in Kane Paratransit Service Kane County. Ride in Kane was established in 2008 through the efforts of the Kane County Paratransit Coordinating Counsel.

Community Partnership Program Don Okazaki, Planner Accessible Services King County Metro.

Expanding your foster care network Group 2: Kristen Cicala Keryn Dohanich Alyssa Johnson Ashley Siegle Heather Thoreson.

T3 Webinar – April 26, 2012 Fare Integration A Regional Approach U.S. DOT Southern California Regional Rail Authority Orange County Transportation Authority.

Increasing Success & Credibility of Your Service Through End-User Involvement.

System Highlights Community Coach. Who We Are History and Milestones Who We Serve Future Transit Opportunities CTD Report Indian River Transit GoLine.

FARE STUDY: STRUCTURE & LEVEL RECOMMENDATION Operations & Customer Service Committee February 10,

FARE STUDY RTD Board Study Session April 28,

FARE STUDY ECOPASS Board of Directors Study Session August 25, 2015.

FARE STUDY UPDATE Operations & Customer Service Committee October 21,

“HONORING THOSE WHO SERVED” ENSURING ACCESS TO HOSPICE FOR OUR VETERANS.

Indianapolis Public Public Hearing – Proposed 2014 Budget Thursday, August 15, 2013 Transportation Corporation.

E XPANDING M OBILITY O PTIONS IN M ARIN Marin Transit’s Paratransit and Mobility Management Programs 1.

Wherever Your Path May Lead …. RTS Takes You There!

Implementing a Veterans Fare AKA: Rebranding a Discount

Proposal of SERVICE & FARE CHANGES

City of Beaumont SHORT RANGE TRANSIT PLAN FY 2014/15 - FY 2016/17

Traveling Outside Los Angeles County with ADA Paratransit

Background Program started more than 25 years ago

Proposal of SERVICE & FARE CHANGES

Autonomous Vehicle Pilot Project

Dial-A-Ride Service Report to the Community

Autonomous Vehicle Pilot Project

HB 2017 Transit Advisory Committee January 19, 2018

Web Based Find-A-Ride Portal

Paratransit Fare Increase

Central Puget Sound Regional Fare Coordination System

Administrative Activities Program Update

Implementing a Veterans Fare AKA: Rebranding a Discount

ADA Cost Saving Principles

Fta circular background

Paratransit Fare Increase

Where’s My Ride William Tsuei Director of IT.

When Eligibility Dictates Travel Training is Needed What’s Next?

Mobility Management: Do you save money by allowing paratransit customers to ride free on fixed-route? CalACT Conference April 2019.

FREEdom and Volunteer Incentive Program (VIP)

Presentation transcript:

Implementing a Veterans Fare AKA: Rebranding a Discount

BUS AND PARATRANSIT SERVICE BUS AND PARATRANSIT SERVICE – San Bernardino Valley (SoCal) – 14 million annual ridership – Large VA Healthcare Complex Local Routes New sbX BRT OmniGo Circulator ADA Service Other agencies Background

Background Spring 2014: – SRTP approved, September fare change Summer 2014: – Neighboring transit agencies – Vet Fare – Local Veterans Advocate First Reaction: No! Unnecessary! – Senior/Disability Discount – U-Pass program for College Vets

Background Advocate: 2-1-1/VetLink (United Way) Politicians Veterans CEO a Marine Osvaldo Maysonet, M.S. 211 Access & Mobility Coordinator Marine Veteran "Retreat? Hell, we just got here!" Captain Lloyd W. Williams, USMC, WWI

Fare Structure Full Fare Youth (  18) – Go Smart College (U-Pass) program Senior/Disability/Medicare – “Half Fare” – Measure I Subsidy ($ $0.10/trip) Potential Revenue Impact: $25-50K

Rebrand/Repackage

Rebranding/Repackaging a discount “half fare” Negative vs. Positive connotations Negative vs. Positive connotations – Senior = Old, Worn Out (forgotten?) – Disabled = Damaged, Broken (PTSD) Military: cause of disability Veterans Discount = Pride Veterans Discount = Pride – Deserving honor, recognition – Instead of a handout Veteran-Friendly Service Veteran-Friendly Service

Process/Timeline July: Public Comments by Veterans Advocate Aug: Proposed Vet Fare Policy to Board Active duty military, police, fire Sept:Public Hearings Oct: Board Approval, Order Passes Nov: Marketing Campaign Prep Veterans Day Promo Dec: Outlet notification/stocking Fare box re-configuration Jan. 5: LAUNCH!!!

Veterans ID Proof of eligibility? – Veterans ID – County Discount program Vets Ride Free on Vets Day – Promote Need for ID – Preview Vet Fare in January

Promotion Launch Campaign Veteran Images: Patriotism and Pride – Saluting Those Who Served Tactics: – Daily/Weekly Newspaper, Radio, Online – Social media, Newsletters – Omnitrans Assets: Schedule Book, Bus Cards, Shelters, Buses

Promotion

Promotion Full Side Bus Ad Full Side Bus Ad 2 buses, one for each division 2 buses, one for each division Used Production Credit (Lamar Contract) Used Production Credit (Lamar Contract) AdWheel Award! AdWheel Award!

Kick Off Event VA Hospital Brief ceremony, speakers, partner info tables Bus Back Drop, Pass Poster Pass Donation to VA Program County ID card

Veteran Fare Kickoff January 5, 2015 VA Medical Center in Loma Linda

Results Ridership Veterans = 5.8% of population – Projected: 0.3% of trips, (RTA experience) – Actual: 1.2% of trips in Year 1 or 159,753 rides CY2015 Total ↓11.5% S & D + Vet: ↑0.4%

Improved partnerships VA Healthcare County Veterans Affairs VetLink/211 Board Positive Image Veterans Omnitrans Results

THANK YOU!!! CONTACT: CONTACT: – –