EBA vs. PDA Examining demand-driven models for acquiring video

WHO WE ARE Founded in 2000 Based in Alexandria, VA Largest provider of streaming video and music to libraries Technology platform for learning, teaching More than 2 ½ million active users on our platform

WHAT WE BELIEVE We believe in the power of video and film to teach, learn, and facilitate research.

90 % of web video consumption will come from year- olds in 2015 (Tubefilter) Video Landscape YouTube sees 1 billion unique visitors per month Video accounts for 50% of all mobile traffic (Bytemobile)

Education Landscape  Higher education is evolving. – Learners’ proficiency with technology and video is changing. – We have a better understanding of how people learn. – Increased Web access has led to emergence of distance learning. – There are new generations of tech savvy teachers.

Acquisition Options  Libraries acquire video in different ways. – Single titles – streaming or DVD – Discipline-specific video collections – Comprehensive, cross-disciplinary video collections – Evidence-based Acquisition (EBA) – Patron-driven Acquisition (PDA)

Poll  What are some of the ways your library has acquired video? (check all that apply) – Single titles (DVDs or streams) – Discipline-specific video collections – Comprehensive, cross-disciplinary video collections – Evidence-based Acquisition (EBA) – Patron-driven Acquisition (PDA) – Not sure

Why Demand-driven Models?  Allow libraries to offer broad access to video and the most relevant video to patrons.  What’s the difference between EBA and PDA? – Size / amount of video – Control EBAPDA -Offer broad access to cross- disciplinary video content (43k) -Offer broad access to cross- disciplinary video content (23k) - Library uses the “evidence” to make purchase decisions. - Patron use “triggers” the subscription or purchase decision. - Library builds the collection based on usage or need. - Patrons build the collection.

Models Comparison Cheat Sheet MODELWho selects titles? How are titles selected? Average price per title Best for… Individual Titles LibraryChosen for a specific need $499 own $149 sub Best for a few titles CollectionsPublisherEditors and advisors $.50-$10 own $.18-$4 sub Best for 20+ titles EBALibraryUsage or need $ own Best for medium- to large- libraries with purchase budgets Library builds customized collection PDAPatronsSet number of playbacks “trigger” decision $499 own $149 sub Best DDA model for low upfront commitment

Poll  Did everyone make it through that cheat sheet with me? – Yes, I totally get it – Yes, pretty much, but I might refer back to it – No, that was way too complicated

EBA in More Detail  How does it work? – Choose a purchase amount for perpetual video rights. – Invoiced upfront (anywhere from $34k to $100k depending on the evaluation period) – Evaluation period is 4-12 months. – Receive unlimited access to all EBA videos (about 43k). – Select films to purchase based on usage or need. – At the end, you own the videos equal in value to your payment. – Option to buy collections at list price.

Admin Portal Screenshot: EBA

EBA Case Study: University of Arizona  Library objectives – Offer broad access to video content – Provide a robust discovery environment  Situation – Purchased discipline-specific collections as needed – But, usage showed that a handful of titles were getting the most use (i.e. faculty assignments) – Needed an additional way to provide RELEVANT content  Solution – EBA program allowed library to make purchase decisions based on usage. “Drew a line and bought everything above the line.”

It’s nice to know that everything we purchase with EBA is relevant. Plus, it’s helpful not to maintain records for stuff people aren’t viewing. “ ” ~ Madeline Kelly, Head of Collection Development, George Mason University

PDA – How Does it Work? Choose dollar amount (Min. cap = $2k) Patrons access 23k videos (Auto played when clicked) At 30 seconds, video is “triggered” 4 triggers = 1- year sub

A Few More PDA Details  No upfront fee; invoiced every 30 days.  Use Admin Portal to upgrade to 3-year sub or purchase (if available).  Anything you own will not be triggered or counted in your PDA. Suppress titles by subject.  Exit any time, and there’s no time limit to reach your cap.  Free trial of PDA coming October 2015

Admin Portal Screenshot: PDA

PDA Case Study: University of Nevada  Library objectives – Research, general education mission; curriculum needs – Provide a large amount of content – Move from “just-in-case” to “just-in-time”  Situation – Flat budget following 2 budget cuts – Turnover in staff  Solution – PDA program allowed library to offer access to a LOT of content at a very low minimum – Relieved burden on smaller staff

PDA allowed us to increase access in a cost-effective manner. But it has to be easy to implement and manage. “ ” ~Cory Tucker, Head, Continuing Resources & Collections, University of Nevada

Using Video in the Classroom

Summary  Video has exploded! – It’s no longer a question of if, but how.  Demand-driven models: – Provide broad access to cross-disciplinary video. – Ensure content is relevant to patrons.  EBA is best for: – Medium- to large-sized institutions with purchase budgets. – Libraries that want to build the collection.  PDA is best for: – Libraries that want to offer a DDA program but don’t want to provide the larger upfront commitment.

Thank you! alexanderstreet.com/eba alexanderstreet.com/pda Kelly A. Latham