Bobray Bordelon Princeton University Special thanks to Meghan Dolan, Harvard University. Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

Macro versus Micro Data Major Data Archives Data Collection Examples Public Opinion as a Source for Lifestyles Data Spending and Time Use Money HANDOUTS Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

THE MAJOR ARCHIVES Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

COLLECTION OVERVIEW World’s largest social science data archive. In addition to its primary archive, it also has large archives on crime, education, healthcare, fertility, minorities, aging, child care and early education; substance abuse, psychiatric epidemiology, and terrorism. ACCESS Membership based, but some data are free. Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

ROPER Roper Center for Public Opinion Research COLLECTION OVERVIEW One of the world's leading archives of social science data, specializing in data from surveys of public opinion. Data held range from the 1930s, when survey research was in its infancy, to the present. Most of the data are from the United States, but approximately 90 nations are represented. Also provides a great list of international public opinion research centers. list ACCESS Membership based, but some data are free. Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

EXAMPLES OF DATA Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

GOVERNMENT DATA COLLECTIONS OVERVIEW Governments collect a wealth of business and financial information at the national, international and individual level. Many of these data collections are available electronically at both the summary and micro-level. Of particular interest may be national census, banking, business, consumer income and expenditure data collections. See this link for quick access to international data collected by US government agencies.link See the list of International Statistical Agencies (on the US Census website) for quick access to national data offices.International Statistical Agencies ACCESS Most government datasets are freely available. Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

NGO / IGO DATA COLLECTIONS OVERVIEW Many nongovernmental and intergovernmental organizations also collect data that can be used to research the economic climate of a particular country or collection of countries. ACCESS These datasets are typically available free of charge on an organization’s website. Take a look at the OECD, World Bank, and International Monetary Fund (IMF) websites for information about their data collections.OECDWorld Bank International Monetary Fund Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

UNIVERSITY DATA COLLECTIONS OVERVIEW Many research universities collect and disseminate data that track changes in the social, political, economic and financial landscape of the US. A few examples of some of the datasets that we refer to most often: GSS, ANES, CPANDA, IPUMS.GSSANESCPANDAIPUMS ACCESS Access will vary by collection. Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

PUBLIC OPINION AS A SOURCE OF LIFESTYLES DATA Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

OVERVIEW First conducted in 1972, “takes the pulse of America”. Tracks societal changes in the US. Many of the original questions are unchanged in the most recent survey- which allows for researchers to follow social, economic, religious, and political trends over time. ACCESS: FREE! Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

SPENDING AND TIME USE Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

CES Consumer Expenditure Survey OVERVIEW Tracks the spending habits of individuals and families in the United States. Data were first collected in 1980 and have been collected annually since The CES is actually an integration of 2 separate surveys- the Interview Survey and the Diary Survey. The interview survey tracks monthly spending and the diary survey tracks weekly spending. ACCESS: Summary FREE! Micro data low cost. Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

ATUS American Time Use Survey OVERVIEW Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing. Started in ACCESS: FREE! Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

MONEY Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

SURVEY OF CONSUMER FINANCE OVERVIEW Since 1983, conducted every 3 years. Collects information on the assets, liabilities and other financial characteristics of households. Only U.S. survey that contains an oversample of wealthy households. About 4,500 families are interviewed in the main study. ACCESS: FREE! Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making

Contact Information: Bobray Bordelon Adventures in Dataland: Business Data Sources. Selected Sources of Data for Marketing Decision Making