PSA Sesame Street: Healthy Teeth, Healthy Me: Brushy Brush PSA By: Brooklynn Trujillo

Part 1: Observation Sesame Street is a production of Sesame Workshop, a nonprofit educational organization which also produces Pinky Dinky Doo, The Electric Company, and other programs for children around the world. 90s long Elmo is joined by families with little kid both male and female of all ethnicities and some of his celebrity friends including Bruno Mars, David Hyde Pierce, Nicole Kidman, Amy Ryan, Wendy Williams, Jay Sean, Naomi Watts and Liev Schreiber. Both in regular clothing and pjs As he sings a song about the importance of brushing your teeth as part of Sesame Street's newest oral health initiative Healthy Teeth, Healthy Me. Real life people and Elmo (puppet)

speech Elmo is the announcer No dialogue singing the announcement Speech is informal Brush your teeth. Brushy brush. Is something repeated throughout Music Music is more pop Specific song of brushing your teeth The music is to catch your attention of a cool song the genre of Pop There is no silence and no cuts of silence

Image techniques Children with their parents and celebrities brushing their teeth in front of the sink. Pace is fast Combination of a dancing movement to the song Images switch often Straight shot of elmo with many different people changing in the background facing camera Bright colors such as red, yello, green, and etc. Shower curtains and background wall images Words are not typed

Part 2: Analysis Target audience is children Many children it the video are brushing their teeth and Elmo encourages them Happy families helping children to brush their teeth Core message to brush your teeth Intended outcome make your pearly whites clean PSA wants you to brush you teeth to have clean teeth Sesame Street is a production of Sesame Workshop, a nonprofit educational organization which also produces Pinky Dinky Doo, The Electric Company, and other programs for children around the world. They want children to learn everything a little child needs to know. Works Cited "Adult health." Brushing your teeth: How often and when?. N.p., n.d. Web. 20 Oct Tells why brushing is important and what it does for you. "Brushing Your Teeth." Brush Teeth. N.p., n.d. Web. 20 Oct Tells you what it does for you and what are the call procedures for brushing your teeth such as how many times and when to change out your tooth brush.

continue They used a song to catch your attention Three techniques used in this PSA is the use of many celebrities, repetition of brushing your teeth to make them clean, and the use of song to brush your teeth. This PSA is very effective for children to convince them to brush their teeth. They use a wonderful technique of using a song to catch the attention of the audience. Then they show many children to say hey look other kid are brushing their teeth and so should you. They also use celebrities to say look famous people brush their teeth too. With Elmo it especially catches the attention of children seeing one of their favorite characters brushing their teeth. The song is not only a song to get your attention it becomes very catchy and when you go to brush your teeth children will be singing this song. There are no statistics This PSA was overall effective in getting the attention of the children with the help of Elmo and his song in having kids brush their teeth. It does provide valid information that when you brush your teeth that you make them clean.

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