borders, YOU WILL LOSE.” Rob Slee, International Investment Banker and Private Investor “All business MUST BE global business. If you do not look to opportunities beyond your

Social Media Public Relations Mobile Apps Consumer Engagement Technology and trends are constantly developing. A successful business evolves along them. The Future

Social media is producing increased benefits: 75% of American marketers plan to increase social media spending this year Businesses are investing more in social media: Small and medium sized businesses doubled their social media advertising budget this year, up an estimated $2 billion in the U.S. alone Evolution of Facebook users : 3.9% in 2009 – More than 175 million people 12.1% in 2012 – More than 835 million people Businesses that have integrated social media into their operations are seeing greater financial results The Importance of Social Media Source: Social Media for Business Benefit – Leadership perspectives White Papers

1. 50% of online ads will have video in them 2. 50% of all targeted display advertising will rely on real-time bidding 3. Mobile will become #1 screen for advertising 4. New metrics will emerge to measure success of ad campaigns 5. 75% of ads will become socially enabled 6. 50% of brand campaigns will run rich media in ads 7. Display advertising will become a $50 billion industry Source: Google's Seven Display Ad Predictions Google makes 7 predictions for display advertising market by 2015

Unemployment rate continues at one of the highest in the history of US: 4.4% in 2007 – 6.7 million. 8.1% in 2012 – 12.5 million. US poverty rates are on track to rise to highest since 1960s 12.3% in % in 2012 Total sales of US retail and food services increased: 6.8% in % in 2012 Source: Bureau of Labor Statics, US Department of Labor – US Economic Conditions Source: US Department of Labor 2012 U.S. Unemployment Rate

Total US ad spend growth: 4.4% in 2005 Only 1.2% in 2012 Compared to previous year, online and mobile ad spending: Grew 30% in $12.5 billion Grew 41.8% in $39.5 billion The largest increases in ad spend for 2012 are in Internet/mobile %, and spot TV - 12% Source: Global Advertising Trends – 2012, Nielsen. Today, the ad market is not experiencing the same growth levels as in past years US Advertising Trends

Global Advertising Trends Today we continue to see advertising investment in Latin America but not a the same levels as in 2008: 9.6% in % in 2008 In 2012, Europe was the only region to see a decrease in ad spend: -1.4% in % in 2007 Asia Pacific saw a significant slow down in growth due to a notable decline in spending in the Chinese ad market: 1.7% in % in 2008 In 2007 global ad spend was 7.8% higher than last year. However, in 2012 it only increase 3.1% Source: Global Advertising Trends – 2012, Nielsen.

SJN State of Affairs

OUR VISION To establish ourselves as the premier marketing and communications group serving the US Multicultural and Latin American markets

OUR MISSION To capitalize on growth opportunities emerging from consolidation, globalization and marketing communications industry trends.

Services offered by SJN Strategic Board Public Relations Consulting Media Solutions Digital Solutions Advertising

ClientClassificationTerritory Agency of RecordLatin America Agency of RecordGlobal, except USA Agency of RecordLatin America Clients Serviced by SJN

SJN & TAAN Our Network

USA PERU PUERTO RICO Clients Served By Affiliates DOMINICAN REPUBLIC COLOMBIA

BRAZILARGENTINAGUATEMALAPARAGUAY Clients Served By Affiliates

SJN Initiatives 2013 New Business Efforts Network Specialization Website Optimization Network Expansion

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