Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 1 The Promotion of Multimedia and Content Industries in the Ibero-American Countries - Director General for Technical Studies, Research and Development – COFETEL (México) - Vicepresident – International Federation of Multimedia Associations – FIAM - Rapporteur of e-Commerce (CITEL-OAS) Mr. Enrique Díaz Cerón

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 2 Multimedia. Content. Interactive communication. Interactive media: Online and Offline. Infrastructure versus Superstructure. - Telecommunications and computers. - Applications and Services - Multimedia and Contents. Information Divide. Concepts

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 3 Media Transition to the content industry MEDIA INDUSTRY CONTENT PRODUCTION CONTENT PACKING TELECOMMUNICATIONS COMPUTERS TRANSPORT NETWORKS OPERATORS END USER TECHNOLOGIES (HARDWARE/SOFTWARE) CONVERGENCE MEDIA TELECOMMUNICATIONS COMPUTERS CONTENT INDUSTRIES UP TO 1994/95 NOW MEDIA Tekno-Z

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 4 Content: Business Asset TRADITIONAL TELECOMMUNICATIONS INDUSTRY (TELEPHONY) TRADITIONAL PUBLICITY MARKETS ON LINE SERVICES IN 2000 AND BEYOND EQUIPMENT 20% CONCEP- TION 10% PACKING CONTENT 30% CONTENT CREATOR > 20% CONTENT ORGANIZER > 30% PRINTING 40% EQUIPMENT < 10% CONTENT DISTRIBUTION OTHER IN THE NEW INDUSTRY OF DIGITAL SERVICES, THE VALUE ADDED BY THE CONTENT WILL BE MORE THAN 50 %. NETWORK OPERATOR 80% DISTRIBUTION20% SERVICEOPERATOR < 20% < 20% NETWORK NETWORKOPERATOR < 20% Tekno-Z

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 5 Evolution of telecommunications. Convergence. Need for interactive and multimedia communications. Internet as an infrastructure for general communication. Justifying the investments and the efforts in developing infrastructures. Desperate need for the participation of all nations in the new global and connected world. Opportunities in the new industries for all nations. Arguments

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 6 Online Languaje Populations (March, 2001) Source: Global Reach

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 7 Results of Inktomi´s Study (February 2000)

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 8 Absolute Presence of the Languajes in the Internet Source: Funredes

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 9 New Industries Inter-related activities and services interdependent industries. Industries without chimneys. Clean, fast growing and profitable Relatively low requirements in capital investment. Activities intensive in talent, inspiration, artistic sensibility, creativity and Culture.

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 10 Current Situation in Ibero America Weak Points: Insufficient human resources: specialists and users. Scarce presence of Spanish, Portuguese and other local languages in the global network infrastructure. Low content production. Imports dependence. A low proportion of users. Low teledensity, scarcity in computers, lower infodensity High access prices. Very low geographical covering. Very limited WB services. Analysis of weak and strong points

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 11 Current Situation in Ibero America Strong Points: Nations and peoples very rich in values, artistical expressions, Civilization and Culture. A global potential market of nearly 600 millions. A tradition of craftmanship and fine Arts production in every Ibero-American country. A real improvement in telecommunications and IT. A sense of very strong and eternal ties among our national communities. Analysis of weak and strong points

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 12 Current Situation in Ibero America Other positive points (CITEL resolutions): CCP.I / Res. 116 (XIV-01) Project e-Americas. CCP.I / Res. 117 (XIV-01) Specialized Terminology in Spanish, Portuguese and French. Analysis of weak and strong points

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 13 Pido a los gobiernos un poco de dinero para esta noble causa: la de la defensa de nuestra herramienta de comunicación. La lengua es la más eficaz de las armas y la más rentable de todas las inversiones. Nunca será tarde para que comencemos a poner nuestros ahorros al servicio de los beneficios futuros que serán de todos y que servirán a todos. Camilo José Cela, Spain, Nobel Prize of Literature 1st International Congress of the Spanish Language. Zacatecas, México 1997

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 14 Measures for Evolution 1/2 To study the possibles architectures of these industries for all the Ibero-American countries. To boost experience and knowledge. To develop extensive programs in Human Resources. To make the inventories of cultural, educational, artistic and entertainment heritages. To make a serious study on the presence of our languages in the global network infrastructure.

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 15 Measures for Evolution 2/2 To promote the rise of new national specialized companies in each country. To generate the convenient regulatory actions for Computer, IT, entertaintment industries and telecommunications operators. To open the governmental markets. To include multimedia and content creation activities in every e-Country program. To organize a yearly Ibero-American event.

Music. Cinema. TV / Radio. Educational content. National and Ibero-American information heritage. Beneficial impact in conservation, production and distribution of:

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 17 IA Subregional Development Perspectives e-Americas development. A permanent influence of IA in the Cultural Globalization. The opening of wide spaces for the participation of IA exportators in the global markets of MM and content products and services.

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 18 Organization of the Industry Mexico – Asociación Mexicana de Multimedios, Inforrutas y Contenidos de Información (AMMICI) Brasil – ABMIDIA Argentina International Federation of Multimedia Association (IFMA / FIAM)

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 19 A Proposal 1/2 Human Resources. Information-heritage conservation and explotation. Localization of MM and content production and distribution. Vertical integration of MM and content products and services. (e-Country programs)

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 20 A Proposal 2/2 e-Government programs. To promote new companies. International co-operation. Integrated offer of Ibero-American producers. Cultural and linguistic preservation. Linguistic ecology.

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 21 IA: Enormous richness... P otentially, almost 600 millions of precious Personal mines...

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 22 Confucius

Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 23