By: Cameron Kidwell, Greg Greben, Marium Jawed, Clint Huber Senior Luxuries “ Addressing the needs of our senior citizens and planting the seeds for a secure future ”
Nature of the Business Senior Citizen high class living community Founded January 12 th 2010 Located in the Towson Area Mission Statement “ To provide guests with the highest quality service and care while empowering independence for seniors.”
Current Status Community with 1000 living spaces Combination of houses, townhouses, and apartments 920 current residences ranging from ages 70’s to 90’s
Management Team Marrium Jawed- CEO and Founder Greg Greben- Client Relations Leader Cameron Kidwell- Chief Financial Officer Clint Huber- Grounds and Maintence Leader
Staffing Certified nurses on site at all times One on site Police Officer at all times Security staff Maintenance and Repair team Leasing Agents Activity leaders
Building a Brand Creating a brand that is identified with value and luxury Gain trust and loyalty of customers Expand and gain recognition Senior Luxuries
Investor Relations Went IPO December 20 th 2010 trading in the Nasdaq under the ticker name SL Income has increased each of the first 3 years Earnings Per Share of Non-Dividend Paying Company (Add value through reinvesting and expanding the company) Year Income33,74058,980148,330
SWOT Analysis A strong employee to employee relationship and communication Top customer service and care provided Good reviews and high guest loyalty Minimum amount of employee turnovers or lay offs Providing all benefits of competitors plus our own personal add ins Internal Strengths
SWOT Analysis High risk potential in dealing with the elderly High demands on media attention on potential problems occurring (accident of senior, misuse or mistreat of guest, company name downfall) Internal Weaknesses
SWOT Analysis Median resident age in the Baltimore/ Towson metropolitan area recorded 45.5 years Unique niche and growing market for our potential target market High demand for senior services Growing age population and income Social and green marketing efforts Expansion and new design External Opportunities
SWOT Analysis Potential overload of the U.S. market Potential competition in the Senior home market High risks in owning a high level facility (Accidents amount the elderly, threats, environmental factors) External Threats
Identifying/ Evaluating Opportunities Using STP Segmentation Geography: Upscale locations; Towson area has a median recorded income of $79,961 and is projected to grow, in correlation to median age for our target market 45.5 years Older population with higher incomes provides a high advantage for customer Growth and expansion
Segmentation Families with grandparents living with them- 3/5 of the population in the Towson area
Targeting Target seniors through web, television, newspapers, blogs, radio, flyers, and billboards Our website is our primary form of marketing (keep in mind that more and more seniors are linked to the web everyday
Positioning Gather information of demographics; resident age, income, area where target market lives and use direct approach Sending out information about Senior Luxuries and show incentives for customers
Service and Value Creation We provide something than the rest of the senior homes around the area; a new way of living and enjoying life independently while still enjoying the luxury of a senior home
Website