Durban-KZN Convention Bureau James Seymour Interim CEO 21 July 2010

Business Tourism Tourism flow generated as a result of meetings, incentive trips, conferences and exhibitions; Globally generates in excess of 36mn trips and R606bn RSA: 404,000 international visitor trips and R2.3bn

Critical Success Factors for Business Tourism Destinations Tourism flow generated as a result of meetings, incentive trips, conferences and exhibitions; Globally generates in excess of 36mn trips and R606bn RSA: 404,000 international visitor trips and R2.3bn

Definition “Convention Bureaus promote the business tourism potential of a destination... “their main purpose is to to increase the number of events, conferences and meetings held in the destination; whether a city, a region or a country” (ICCA, 2009)

Imex 2010 “Meeting planners want to do business with CB’s”

Roles Insight and Research Conference delegate tracking studies; Data Mining and Collating of ICCA, IUA and Government Meeting data ;Submission of ICCA Data Brand and Marketing Development of regional Business Tourism brand; Align with and execute against “Business Unusual”;Align with SAT’s global marketing Product Development Development of product/venue ideas; Alternative venues; Add-ons and excursions Lead Generation Lead generation and distribution to membership base; Lead tracking Success metrics; Economic impact modelling Bidding Process Run bid documents with associations; meeting planners and venue Site inspections; Letters of support; Delegate boosting Accreditation & Development for SMEs Service charters and standards from partner organisations (e.g., Cape Town); Development of accredited Business Tourism guides; Creating market access for SMMEs (SAT, 2008)

Examples of CB Budgets and ROI (2008) Business Events Sydney – R54mn – 43bids successful; 69% successful strike rate; Value – R1.2bn Baltimore – R62mn: R2.5bn Orlando – R320mn: R23.5bn Las Vegas – R2bn : R51.5bn

Process that was followed to formulate agreement to establish a Durban-KZN Convention Bureau Protracted period of almost a year of consultation and input to arrive at current agreement Initial research... June 2009 Detailed business plan and budget developed in close collaboration with SAACI KZN, DCCI, Albert Luthuli ICC Complex, TKZN Board, PTF, PTC, MEC DEDT. Miller Matola CEO Albert Luthuli ICC Complex lead process on behalf of Ethekwini MEC approved business plan; Founding agreement formulated and signed by founding parties; Process to establish entity mobilised on the 1st July

Short term priorities/ challenges Business Tourism planner or directory; Dedicated business tourism website; Immediate mining for smaller meetings which could be hosted by smaller venues in KZN; Monthly sales calls to meeting decision makers and organisers in Gauteng and the Western Cape; Meeting with KZN meeting venues and business tourism service providers