1. NATIONAL COASTAL PROVINCE CRUISE LINE TOURISM AND BLUE FLAG BEACH WORKSHOP JANUARY 27 TH 2009 / 14:30 – 17:00, CTICC CAPE TOWN – SOUTH AFRICA

2. WELCOME

3. AGENDA

4. IMPORTANTLY: Please: Seek for clarity Share and gain what you need to enable buy-in Be sensitive to time limitations

5. WORKSHOP EXPECTATIONS AND DESIRED OUTCOMES SINDISWA NHLUMAYO DEPUTY DIRECTOR GENERAL TOURISM DEPARTMENT OF ENVIRONMENTAL AFFAIRS AND TOURISM

6. SETTING THE SCENE For South Africa to become and remain a: – high profile, – high preference, – highly competitive Tourism destination on the global stage, it is critical that we as a destination remain in touch with and on the leading edge of destination development and experience delivery excellence. This includes both INNOVATION and ACCREDITATION.

7. SETTING THE SCENE (CNTD) DEAT is excited to host this important mini workshop with all coastal provinces of South Africa, namely: –Western Cape –KZN, –Northern Cape and –Eastern Cape. This workshop has been designed to be a true working session: visionary, strategic yet practical, developing a national, integrated approach to Cruise Tourism as well as Blue Flag Status.

8. WORKSHOP START-POINT CRUISE TOURISM: This is a segment of Tourism which DEAT believes must become involved in: Seriously Collectively Strategically Competitively BLUE FLAG STATUS : It is critical we maintain and leverage this accreditation as a critical competitive asset on the global tourism stage.

9. EMPHASISING THE IMPORTANCE OF CRUISE TOURISM “ There is no doubt that the cruise business is one of the fastest growth areas in the tourism sector and that it has begun to take the necessary action to ensure its quadruple bottom line sustainable long term operation - climate, environment, social and economic. Any country with a great coastal product - like South Africa - would do well to secure its share of this growing market by investing in state of the art infrastructure and training to provide a quality experience in an increasingly competitive area.” Geoffrey Lipman Assistant Secretary General UNWTO

10. WORKSHOP GOALS Today’s Workshop seeks to: Set the context of the importance of on Cruise Tourism and Blue Flag Beach status Communicate DEAT’s prioritisation of these two strategic drivers of Tourism growth and competitiveness Gain consensus on the best way of taking Cruise Liner tourism forward; Share findings of an initial feasibility study completed by the City of CT on the potential of the cruise liner industry around the Southern African coastline; /cntd.

11. WORKSHOP GOALS (CNTD.) Achieve understanding of the challenges facing the industry; Achieve agreement of the need to pursue Cruise Tourism and Blue Flag Beach status as a national Tourism priority, supported by coastal province Tourism authorities Agree next steps, roles and accountabilities of examination and mobilisation of the potential of Cruise Tourism and Blue Flag Beach status

12. WORKSHOP OUTPUTS Coming out of the Workshop a clear Framework for both Cruise Tourism and Blue Flag Beach Status will be created based on workshop outputs. Specifically the Workshop will provide critical input into: a SHORT TERM STRATEGY (towards 2010); a LONG TERM PLAN REVIVING THE SECTOR ; DEFINITION OF ROLES of the three spheres of government and the industry stakeholders.

13. POTENTIAL OF SOUTH AFRICA AS A CRUISE DESTINATION BEV MITCHELL M.D., MITCHELL DUPLESSIS PROJECTS (PTY) LTD | LANDDESIGN

14. TKZN: LEARNINGS TO DATE ON THE DEVELOPMENT OF CRUISE TOURISM NALELI WASSA C.O.O., TKZN

15. CRUISE TOURISM: AN INDUSTRY PERSPECTIVE SELLO RASETHABA MEDITERRANEAN SHIPPING COMPANY

16. DISCUSSION

17. BLUE FLAG BEACHES ALISON KELLY NATIONAL MANAGER, BLUE FLAG PROGRAMME

18. INTEGRATED PLAN TO MAXIMISE MULTI-FUNCTIONAL USE OF ETHEKWINI BEACHES SIVA CHETTY DEPUTY HEAD: POLLUTION CONTROL SUPPORT AND RISK MANAGEMENT, ETHEKWINI HEALTH

19. DISCUSSION

20. NEXT STEPS

21. WORKSHOP OUTPUTS (REPRISE) Coming out of the Workshop a clear Framework for both Cruise Tourism and Blue Flag Beach Status will be created based on workshop outputs. Specifically the Workshop will provide critical input into: a SHORT TERM STRATEGY (towards 2010); a LONG TERM PLAN REVIVING THE SECTOR ; DEFINITION OF ROLES of the three spheres of government and the industry stakeholders.

22. THANK YOU