United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine A Program to Capture Outreach Performance Looking at Outreach Measurements Todd Dutton Supervisory Training Specialist Plant Health Safeguarding Unit Frederick, MD

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Overview Outreach Defined Outreach Data –Operational –Behavioral Calculables Next Steps

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Outreach Defined What’s the CAPS definition of outreach? Is there one? Is the CAPS community operating under a shared understanding? What is the overall strategic goals related to outreach? What are the CAPS community objectives?

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Outreach Defined An engagement by an organization to connect its ideas or practices to the efforts of other organizations, groups, or specific audiences, for the purpose of increasing awareness of that organization’s mission and activities

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Outreach Defined An engagement by an organization to connect its ideas or practices to the efforts of other organizations, groups, or specific audiences, for the purpose of increasing awareness of that organization’s mission and activities such that a positive behavioral change supporting those activities results We get the right people to act in a way we want and need them to

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Outreach Data Operational – What do we want to know? –Organizational –Event –Program –Cost Behavioral – What do we want to know? –What’s the behavioral change we want? –Is it measurable?

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Operational Data Common organizational data variables shared by all program area outreach activities include: Reporting Program Area, Program / Work unit Attending Personnel Date of event External vs. internal CREC Activity Category

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Event Data The common event data variables shared by all outreach activities include: Event Name Location Hosting organization Event type New/Returning Event/Initiative Audience / Number participants

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Program Data The common program data variables shared by all outreach activities include: Pest or Program / Special Emphasis Highlighted Topic(s) Notes

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Cost Data The common cost data variables shared by all outreach activities include: Event / registration fees Travel costs Distributed promotional / informational items

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Behavioral Data Based on The initiative / engagement Target Audience – general public needs to be re- thought Specific behaviors to be impacted Ability to measure

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Behavior – Report A Pest

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Activity Reporting

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Graphical Data

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Raw Data

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Calculables Total numbers Frequency Increases / Decreases Accountability

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Next Steps Determine what CAPS needs to know – operational and behavioral Determine the data necessary – operational and behavioral Find a place to house and manage the operational data – new CAPS website Find personnel to manage behavioral data w/ eventual migration into CAPS website

United States Department of Agriculture Animal and Plant Health Inspection Service Plant Protection and Quarantine Questions