1 DATA-DRIVEN SOLUTIONS

2 KEYWORD-LEVEL SEARCH RETARGETING TARGET USERS BASED ON THEIR RECENT SEARCH HISTORY AND SEARCH QUERIES. A user performs a search Simpli.fi collects data associated with that search We show the user your ad based on the keyword searched as they browse the web at a later time Web users clicks through the ad and converts

3 SITE RETARGETING USE 1ST PARTY DATA TO RE-ENGAGE PRIOR SITE VISITORS WHO DID NOT CONVERT. We show that user your ad based on the products/services/pages they viewed as they perform other online activities The user leaves your site without converting and moves on to other online activities A user visits site and browses various products/services The user responds to your ad and returns to your website to complete the desired action

4 CATEGORY & KEYWORD CONTEXTUAL TARGETING TARGET USERS BASED ON THE CONTENT OF, OR SPECIFIC KEYWORDS ON THE PAGE WHERE THE AD IS DISPLAYED. HOW IT WORKS Customer: Caribbean Cruise Line Category: Travel Subcategory: Cruises Category Contextual Targeting: Ad targeted to pages on category of the page Keyword Contextual Targeting: Ad displayed on pages containing keywords designated by the advertiser

5 DEMOGRAPHIC TARGETING TARGET SPECIFIC SETS OF USERS BASED ON DEMOGRAPHIC ATTRIBUTES. Define your audience Define your desired audience from over 750 demographic attributes Or, identify the demographic attributes that most closely match those of the existing converters on your site IP Zones, which are clusters of households that index highly against your targeted attributes, are identified for targeting in the Simpli.fi platform Your desired audience is targeted across desktop, tablet and mobile devices HOW IT WORKS

6 CRM TARGETING TARGET USERS BASED ON SIMILAR PATTERNS OF BEHAVIOR SIMILAR TO EXISTING/PRIOR CONVERTORS. Client 1st Party Data Simpli.fi Data Network Over 600 Million user profiles Element Level Control Complete transparency with bidding, optimizing and reporting at the element level

7 PROSPECTING TARGET NEW CUSTOMERS MORE EFFECTIVELY BY BUILDING A BETTER PROFILE. How most acquisition profiles are built Information passed back from exchanges How we can build a better acquisition profile Information passed back from exchanges Search history Browser history Contextual History