1. Sectional Contextual Behavioural Demographic Meteo
Standard Targeting
Sectional
Contextual
Behavioural
We can show your advert to customers on the section of your choice
We can show your advert to customers based on the content of our articles
We can show your advert to customers based on their interests
Demographic
Meteo
We can show your advert to customers based on their characteristics e.g. age, income, gender
We can show your advert to customers based on the weather

2. Sport News Property Leisure Click2Find Cars Announcements Competitions
Sectional Targeting
We can show your advert to customers based on the section they are on
News
We can show your advert to customers based on the section they are on.
This can be fixed or page impression basis.
Click2Find
Sport
Property
Competitions
Cars
Events
Leisure
Jobs
Announcements

3. Travel Entertainment Automotive Sport Finance Technology
Behavioural targeting
We can show your advert to customers based on their interests
Entertainment
People visit different websites depending on their interests. We know what websites people have visited and we place people into categories based on these interests. When customers visit our websites, we know what category they are assigned to and we can show relevant adverts.
It’s important to note that all the information is collected anonymously.
Travel
Technology
Business
Automotive
Finance
Sport
Lifestyle & Shopping

4. Business Sport Education Beauty Environment Finance Agriculture
Contextual targeting
We can show your advert to customers based on the content of our articles
Sport
Hobbies
Contextual targeting allows us to categorise every article we write. Each article that is written is parsed on entry into our editorial system; we look for keywords, specific phrases, repetition and general themes and then assign an advertising category to the article which you can then target.
When the article is read by one of our users the advertising category ID is pre-defined and associated to that article. This ID is then passed to our advertising server and a relevant targeted advert is returned, all within a hundredth of a second.
Pets
Beauty
Education
Weather
Local
Government
Business
Careers and Jobs
Charity
Non Football Sports
Environment
Health
Finance
Arts &Entertainment
Travel
Family
Agriculture
Home Improvement
Consumer
Electronics
Burglary

5. Male Female Parents 35-54yrs 18-49yrs 55+ yrs Mums 25-54yrs
Demographic targeting
We can show your advert to customers based on their characteristics
Male
25-54yrs
The Quantcast tool anonymously identifies audiences across the web and categorises them into gender, household income, education level and age groups.
Newsquest Digital then match the Quantcast model and serve your commercial message to these groups of audience on the Newsquest network of sites.
35-54yrs
Female
18-49yrs
Uni Educated
55+ yrs
Parents
18-34yrs
Household Income £50+
Mums
18-24yrs

6. Fair Sunny Cloudy Thundery Drizzle Rain Fog Snow Mist Hail Overcast
Meteo targeting
We can show your advert to customers based on the weather
Sunny
Fair
We pass the latest weather information into our ad server (DFP). Our ad server recognises what the keyword is and requests a relevant advert to be served.
We target a specific creative to the weather type and the advert is displayed. This can happen across the entire portfolio of Newsquest websites in England and Wales, again allowing us to target against various weather conditions, making it not only relevant to weather but to the local area as well.
Fog
Hail
Showers
Cloudy
Drizzle
Rain
Snow
Thundery
Sleet
Mist
Overcast