Smoothies Questionnaire Product Wars

Section 1 – Buying smoothies There are 4 questions to answer in this section, each question needs an answer on a scale of 1 to 10

Question 1a I am likely to be influenced by the range of flavours

Question 1b I am likely to be influenced by the price of the product

Question 1c I am likely to be influenced by the nutritional value of the product

Question 1d I am likely to be influenced by the type of packaging

Section 2 – Flavours

Question 2a I would like to buy a banana flavoured smoothie

Question 2b I would like to buy an apple flavoured smoothie

Question 2c I would like to buy a pineapple flavoured smoothie

Question 2d I would like to buy a strawberry flavoured smoothie

Question 2e I would like to buy a blueberry flavoured smoothie

Section 3 – Price

Question 3a I would be willing to pay £1.00 to £1.99 for a litre of smoothie

Question 3b I would be willing to pay £2.00 to £2.99 for a litre of smoothie

Question 3c I would be willing to pay £3.00 to £3.99 for a litre of smoothie

Question 3d I would be willing to pay £4.00 or more for a litre of smoothie

Section 4 – Nutrition

Question 4a I would be more likely to buy a low calorie smoothie

Question 4b I would be more likely to buy a low fat smoothie

Question 4c I would be more likely to buy a high protein smoothie

Question 4d I would be more likely to buy a low sugar smoothie

Section 5 – Packaging

Question 5a I would be more likely to buy a smoothie if the packaging was an interesting shape

Question 5b I would be more likely to buy a smoothie if the packaging was bright and colourful

Question 5c I would be more likely to buy a smoothie if the packaging was environmentally friendly

Question 5d I would be more likely to buy a smoothie if the packaging was easy to use

The end