1. My Own Brand– JELLY BOB
Slizkaya Dariya
RK-31

3. JELLY BOB Brand of fruit-flavoured jelly beans with soft sugar shells

4. Candies JELLY BOB low-calorie contain proteins and minerals
do not contain fat
contain a lot of pectin

5. will delight you by their price and you can buy our sweets anywhere
Candies JELLY BOB
will delight you by their price and you can buy our sweets anywhere

6. JELLY BOB Taste the JELLY BOB. Taste the Fun!

7. Target group - teenagers and young people
Bright colors
Branded character
Font written by jelly beans
Transparent part of the package

8. In our advertising campaign we followed the AIDA model
A - Bright green color attracts the attention
I - Funny branded character arouses interest
D - Tasty jelly beans convince customers that they desire to try the product
A - Acceptable price and regular special offers lead customers towards taking action

9. Candies JELLY BOB are advertised on the TV, Internet, billboards and citylights

10. TV-COMMERCIAL
Happy young people are shown in the ad, they are eating candies JELLY BOB and sharing with friends
At the end one of them drops jelly bean on the ground and the jelly tree grows up from it
Slogan "Taste the JELLY BOB. Taste the Fun!" appears on the screen
All the actions take place against the background of the bright sky and the rainbow

11. Choose JELLY BOB if you like taste of juicy fruit jelly beans!
Buy it for your kids and friends or just to treat yourself!

12. THANK YOU FOR YOUR ATTENTION!