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“India is the world’s most youthful nation. A nation with such youth power cannot dream small. Our youth must dream big, they should fulfill the vaccuum existing in the world.” -Narendra Modi

How the Brand NaMo Positioned? BJP ran a 360 degree, full-fledged campaign that included mass media such as print, television, radio and outdoor, new media such as online and social media, and events and on- ground activities, traditionally categorized as below-the-line. These included rallies and other appearances, consumer touch points at tea stalls and much else. This helped Modi's transformation from a regional, right-wing politician to a decisive leader with a clear development agenda, the one best suited to take India forward is an extraordinary work of branding.

Target Group YOUTH BUSINESSMEN AND ENTREPRENEURS FARMERS HINDUS, GUJARATIS MINORITIES (POTENTIAL VOTERS)

Expectations of Voters Industrial development and increase in employment opportunities. Infrastructure development. Promote and strengthen agriculture. Availability of uninterrupted power supply. Development Online grievance redressal system for speedy justice. Introduction of technology at the village level-quick and transparent, village administration, enabling global connectivity and information sharing. Strengthening online tax collection and monitoring system. Strengthening e-Governance

Aims of NaMo for Digital Media Campaign Recognition of Narendra Modi as a brand not for state audience but for Nation al audience as a whole Controlling and managing strongly how he is projected on the web space –Project him focusing on development and working towards secularism. Working specifically focused on state as well as national elections Counter the opposition’s ad campaigns and marketing in a coordinated manner Emphasis on development aims to cross-market his achievements as a CM in Gujarat and for his Party BJP as well on a State and National Level

DIGITAL MARKETING STRATEGY

NAMO, the social media strategy Google+ The first Indian politician to open an account in Google+, watched by millions of people across 160 nations. In four months more than 280,330 people had him in their circle. Twitter The Gujarat Chief Minister has a huge fan following on Twitter( 1.1 million as on 23 rd October 2012 reached within a year of opening the account), though the credibility of these accounts are questionable.

Narendra Modi Social Presence FOR Narendra Modi for PM 2014 Narendra Modi Fan Club Narendra Modi for PM I want Narendra Modi as Next PM of India AGAINST Criticism of Narendra Modi Narendra Modi: The biggest terrorist of India I hate Narendra Modi

Narendra Modi has an official page with 19,834,871 Likes and 1.1 Million talking about it. Narendramodi.in Political blogs: YouTube Channel

Brand Modi: Leading the Social Media Narendra Modi has an official page with 19,834,871 Likes and 1.1 Million talking about it. Narendramodi.in Political blogs YouTube Channel

Web Presence Use of search Engine optimization and social aggregators to fine tune the search results. Regular updates on Online News channel (NaMo Gujarat –Narendra Modi’s exclusive News channel in Gujarat) Featuring on paid ads and articles on news sites (Firstpost.com) Nomination in Mashable.com-Most famous politician on web. Use of latest Technology –Delivery of 3D speeches using holographic projection and propagation of the speech across 4 cities and digital media channels to get the maximum reach of the voters.

3D Speeches

Brand Building

Narendra Modi brand revolves around development. Popularly known as the Man of Development. Narendra Modi has designed various campaigns in this aspect and has propagated them on social media platform to entice the youth. Vibrant Gujarat Summit 2013: Objective of this summit was to make Gujarat a Global Business Hub; Be Gujarat’s Brand Ambassador or Gujarat Tourism. Narendra Modi’s high profile Vibrant Gujarat campaign has made him a brand for rapid development and prosperity. Man of Development

Linking General Public through NaMo League

Namo and its competitors Narendra Modi, Arvind Kejriwal and Rahul Gandhi are the 3 most talked politicians. Popularity of Narendra Modi is increasing while that of Arvind Kejriwal and Rahul Gandhi is declining Narendra Modi remains at the top of the politicians table. Arvind Kejriwal led AAP was in the limelight because of the resignation of Kejriwalas Delhi CM after the failure to pass Jan Lokpal Bill.

Namo and its competitors Contd. BJP scored the highest on social media followed by INC and AAP Despite scoring the highest on social media, BJP is among the least favoured political party while Congress is among the most favoured political party.

Congress Campaign

Tea vendor CM of Gujarat Prime Ministerial candidate of BJP BJP campaign MISSION 272+ campaign Mobile app & website on India272+ Modi for PM fund – One note, one vote campaign HISTORY OF NaMo

Social media buzz of politicians in the last three months

Social media buzz of political parties in the last three months