1. Social Media and its Importance in Political Campaign

2. Importance
The Internet is a globe that involves virtually all levels of the political communications, now a days.
Social media has caused major changes in the political communication and has become useful resource often used by the politicians in order to strengthen their visibility. And Lok Sabha 2014 election is the biggest example and game changer in terms of cast more vote, candidates data, daily work done by candidates and campaigns during election.
All the new media resources viz., the websites, blogs, Facebook, Twitter, Google Plus , YouTube, Pinterest and etc…of the politicians or the political parties allow the declaration of a informal identity in form of daily works, rallies and contribution to the society.
Online Surveys, questionnaire on different media website, mobile apps and social pages are more approachable than newspaper reading and mouth whispering.

3. What is Social Media
The revolution called SOCIAL MEDIA has actually taken the world by storm .
Its growth has been exponential where Radio took 38 years to reach 50 million users, TV took 14 years to achieve the same target.
The internet got there in 4 years, iPod took 3 years for the same whereas Facebook added 100 million users in less than 9 months.
 In the past few years, SOCIAL MEDIA have made a rapid growth in terms of user counts globally.
Facebook has more than 1.2 billion active users
Twitter counts more than 200 million users
Google Plus has more than 540 million users

4. Social Media and Politics
Social Media has emerged as an essential tool of communication for political parties now a days as mostly youth are come forward to join politics and in political activities ranging from joining their political groups by:
Facebook Status Update and Photo posting with #hashtag trending
Tweeting Short Messages, Twitter with #hashtag trending
Expressing Supports Through Blogs
Rally Videos, bytes of contestants and general views of voters on YouTube
Group Hangouts on Google+
3D Technology and others

5. Social Media and Indian Politics
Presently, youth and middle age voters are on Social Media. That is the reason Social media is playing a considerable new role in Indian democracy.
With the changing scenario of Indian Politics, political parties and politicians have found a new ways of reaching out to a younger and target population.
According to survey, Facebook users in 160 Lok Sabha Constituencies is more than the victory margin there in last election.
This means Facebook users could be potential swing vote-banks in 2014.

6. Social Media and Indian Politics
But among major political parties in India, BJP has the biggest charisma in social media in 2014 elections.
Where the Congress which is India's grand old party realized the importance of the social media much later.
Anti-corruption campaigner-turned-politician Arvind Kejriwal from new party AAP is active on Facebook, Twitter and Google+ and YouTube.

7. Party Strategy on Social Media by Parties
BJP
CONGRESS
AAP
Facebook Pages
Ek hi Viklap Modi
-vote for change
-I Support Narendra Modi
-Narendra Modi for PM
-Mission 272+
- Congress party
- Indian youth congress
-Indian National congress
-Congress India
-Youth for Congress
-NSUI
- AAM Aadmi Party
-AAP for Hope
-India against corruption
-Arvind Kejriwal for Hope
-IITian AAP
Twitter
#abkibaarmodisarkar
#mission272+
#Imodi
#BJP2014
#Bharatiyajantaparty
-#voteforRG
#VoteforRahulGandhi
#voteforcongress
#indiancongressparty
#congress2014
#congressagainstcorruption
#Vote for AAP
#Arvindkejriwal4change
#AAPpopularity
#Thunderclap
#Aapforhope
#Indiaagainstcorruption
Blogging
bjporg.blogspot.com
Google 3D
Yes No
Google Hangout
Door to Door
YouTube
Websites‎
allindiacongress.com
arvindkejriwal.co.in
Others
Pamphlets , fliers, Billboards ,paper ads, TV ads, Chai pe Charcha, Road show, Missed Call
Pamphlets, fliers, paper ads, TV ads, Billboards or Hoardings ad, Road show
Pamphlets, Fliers, Road Show, Give a missed call and join AAP

8. Social Media Followers
Facts of Political Parties gain through Social Media
Data comparison of 5th and 6th August 2014
Social Media Followers
BJP Party
Congress Party
Aam Aadmi Party
Facebook likes
05 Aug: 6,061,448
06 Aug: 6,067,480
05 Aug: 3,361,721
06 Aug: 3,362,494
05 Aug: 2,180,890
06 Aug: 2,181,445
Twitter followers
05 Aug: 6,99,317
06 Aug: 7,00367
05 Aug: 2,08,767
06 Aug: 2,09,008
05 Aug: 8,05,368
06 Aug: 8,06,093
YouTube subscribers
05 Aug: 67,172
06 Aug: 67,183
05 Aug: 10,164
06 Aug: 10,167
05 Aug: 44,831
06 Aug: 44,835
# Within two days BJP’s number of likes increased by 6032, whereas INC only by 773 and AAP by 555 (Facebook Data)

9. Haryana Assembly Scenario
Total Population of Haryana as per the census ,353,081
Literacy rate of the Haryana is 76.64%, which is quite high.
Total Assembly Seats in Haryana: 90
Gurgaon City has highest literacy rate followed by Panchkula at 81.9 percent and Ambala at 81.7 percent.
District Rewari has the highest literacy rate in Haryana of 74%, higher than the national average of 59.5%
Male literacy is 79% and Female literacy is 67%
According to survey Iris- a company at the time of Lok Sabha Election released a statement: Internet users to be kingmakers in Haryana, will impact 8 Lok sabha constituencies

10. Potential Online reach in Haryana
Total users in Haryana
1,880,000 people
Ambala
1,880,000 people
Panchkula
1,300,000 people
Kurukshetra
1,140,000 people
Naraingarh
38,000 people
YamunaNagar
134,000 people
Rohtak
174,000 people
Kalka
1,840,000 people
Panipat
680,000 people
Jind
68,000 people
Kaithal
92,000 people
Sirsa
96,000 people
Rewari
96,000 people
Gurgaon
660,000 people
Faridabad
320,000 people

11. Factors to do Social Media
Timing spend by people on different social media and some rule of thumb times that are best to post to different social media sites.
Facebook – 1 to 4 p.m.
Twitter – 1 to 3 p.m.
LinkedIn – 7 to 9 a.m. or 5 to 6 p.m.
Google+ – 9 to 11 a.m.
Pinterest – 2 to 4 p.m. or 8 p.m. to 1 a.m.
Uses of Images: For increase engagement
Measuring Success online
Authentic networking
Brand consistency
Engaging presence
Integrated technology
Content that counts

12. Gender Analysis Table reveal that out of the 100 respondents
Percentage
Male 68
68%
Female 32
32%
Age Group
18-25
64%
74%
25-30
34%
25%
30-35 2% 1%
Table reveal that out of the 100 respondents
68 percent of the respondents were male and 32 percent of the respondents were female.
The respondents were divided into three different age categories.

13. Changing Scenario on Social Media (Age-Group)

14. Time spending every day on social media?
0-2 h
2-5 h
5-8 h
8+ hours
Male
45%
33%
28% 4%
Female
65%
21%
11% 3%

15. Primary use on social media for political Campaign
Facebook
Twitter
Blog
Others
Male
74%
13% 5% 8%
Female
81% 7% 3% 9%

16. Followers on social campaigns of political parties?
Sl. No
Response
Overall % 1.
Yes, regularly
24.9 2.
Sometimes
69.6 3.
Not at all
5.5

17. Local Issues are more focused on Social Media
Sl. No.
Response % 1.
National issues
35.6 2.
Local Issues
41.3 3.
Candidates quality
23.1

18. Most visible Political Party on Social Media
Sl. No.
Response % 1.
BJP
64.2 2.
Congress
4.2 3.
AAP
28.9 4.
Others
2.7

19. Social Media vs Traditional Media
Radio, Newspaper, TV, Magazines, print, hoardings etc. are very known examples of Traditional Media for decades.
Social Media is any technology that allows people to network with one another. It’s about engagements of people. Like Facebook and Google+.
Social Media is interactive and cost effective by nature, whereas traditional marketing is passive.
Social Media campaigns can be sculpted and toned to accommodate a specific target market, whether its local or world wide.
Traditional Media will often present the product or offer, but the “interaction” ends there. When it comes to Social Media, the company and consumer truly interact and react off each other.
Unlike traditional media, most Social Media vehicles are created online, allowing for a more malleable platform.

20. How Social Media is different from Offline?
Integrating ONLINE
OFFLINE efforts
(voters management)
Telemarketing
Social Networking, many places at same time
Door-to-door campaigning
Applications on campaigns
Traditional media
Advertising cost effectively
Community organization
Party management
Mass meetings, rallies
Internet lobby
Offline lobby

21. Facebook Marketing
Facebook Account Setup
Facebook Page Creation
Increasing Page Likes
Increasing Facebook Friends
Facebook Hashtag creating
Keyword Based Posting
Wall Comments
Daily Updates on Page
Tabs Creation
Facebook Photo Album
Facebook Video Uploads
Facebook Polls or Quiz
Twitter Marketing
Twitter Account Setup
Twitter Page Creation
Twitter Profile Design
Increasing Twitter Followers
Twitter Profile Content Writing
Keyword Based Tweets
Daily tweets
Twitter Regular Updates
Re-tweeting

22. Google Plus Marketing
Google+ Account Set-Up
Write applicable posts
Increasing Google+ Followers
Regular Posts
Maintain profile
Google Plus Community Followers
Linkedin Marketing
Linkedin Profile Creation
Linkedin Company page creation
Increasing Company page followers
Regular Updates
Linkedin Profile Maintenance
Weekly Linkedin Profile Updates
Pinterest Marketing
Pinterest Account Creation
Creation of custom business URL
Updating of pin boards
Increasing Pinterest Followers
Following of relevant Pinners
Re-pinning

23. Youtube Marketing
Channel Setup
Appropriate Tagging
MetaData writing for each video
Increasing Youtube likes
Video Editing (If required)
Channel Subscribers Tracking
Promotion of videos on Social Media platforms
Content Marketing
Article Writing
Article Submission
Press Release Writing
Press Release Submission
Blog Creation
Blog Posting
Blog Commenting
Reporting/Support:
Monthly Work Reports (Detailed)
Client Support

24. How Documentary helps?
Documentary is the easiest way to promote online as well as offline.
Documentary is the recorded programs and instruction used to promote their party achievements and individual identities.
Documentary grab the public attention easily through audio/video format.
Documentary should be useful in remote or rural areas where internet facility is not available, through the help of projector.
Message send directly to the voters without physical presence.

25. Why need us?
Social Media is the cheapest marketing tool around. Hope it could helping your party to present your work, achievements in Haryana.
The message of the campaign contains the ideas that the candidate wants to share their work and commitments, rallies with the voters.
Social Media has emerged as an option much better than other traditional means like newspaper and mouth whispering.
Tablets and smart phones are in, people prefer everything on their palm in as easy format as possible. And social media meets this requirement of the modern generation.

26. Why need us?
Each campaign and candidate have different work style and personality that need to be highlighted in the work of promoting and overall image of the party /candidate:
Website & Blog
Facebook, Twitter etc in Social Media
ers, Mails & then collect voters data base
Activism: active people, campaign, rallies s etc.
Online Media Press
Data Collection

27. Services by Media Hypes
Digital rights management    
Content monetization     
Community management   Innovative media planning Social media video production   
Brand communication strategy 3D print and web development
Social media Campaign design & development  
Co-sponsorships & merchandising  Creative services Website development  
Technology solutions WAP and SMS    
Media planning    
Online PR   
Support and analytics
Tracking tools Customized solutions   
SEO(Search Engine Optimisation)   
SEM(Search Engine Marketing)