© Copyright Grand Valley State University 2008 Photography used with permission only. Leading the university and print vendor community towards sustainable practices Jackie Cuppy, Grand Valley State University, Michigan Rhonda Lubberts, Grand Valley State University, Michigan

About Grand Valley State University Liberal education foundation emphasizes critical thinking, creative problem solving, and cultural understanding prepares students for life in a fast-changing world fosters a commitment to economic, social, and environmental sustainability and an inclusive campus that values diversity empowers students to affect the global community now and in the future

- Little consciousness of the environmental impact - Decisions based only on the economic bottom line - Quality of sustainable papers was not good - Not a clear definition of what was “recycled” - Cheap foreign sheets undercut U.S. market - Little awareness of watchdog organizations (ex. FSC) The Past

- Better public awareness -- mainstream shift to positively effect the planet’s ecosystem - Companies are establishing Corporate Social Responsibility policies and Environmental Philosophies - Quality of sustainable papers greatly improved - Product certification is stringent e.g., Forest Stewardship Council (FSC) - Import tariffs implemented - Emission-free alternative energy used - Web used for communications previously put in print The Present

The “Chain of Custody” for Forest Stewardship Council (FSC) PAPER MILL CLIENT PRINTER MERCHANT PULP MILL DESIGNER TREE FARM All must be FSC certified to use the logo

How the Institutional Marketing Department of GVSU practices and encourages sustainability principles Educating ourselves Encouraging local printers and paper companies to become FSC certified Educating clients Using environmentally friendly papers and materials Communicating an environmental message on GVSU’s publications Reducing the number of printed publications by using the Web site Tracking the impact on the environment

Outcomes from printing sustainably 1,048 trees 458,063 gallons of wastewater 725,113,474 BTUs of energy 51,711 pounds of solid waste 144,372 pounds of emission Print projects managed by Institutional Marketing between March October 2008 saved:

Choose paper with FSC certification to preserve forest lands, reduce water pollution and help indigenous people worldwide paper made with a high post consumer fiber content paper made with renewable energy domestically manufactured paper elemental chlorine-free (ECF) or process chlorine-free (PCF) papers to reduce wastewater discharge uncoated papers; coated papers yield much less recyclable fiber paper mills who have received third party certifications such as the Forest Stewardship Council, Green-e, and Green Seal paper made carbon neutral to reduce greenhouse gas emissions aqueous coating over varnish vegetable based inks Recommendations

Contact Information Jackie Cuppy Art and Design Manger Rhonda Lubberts Assistant Vice President