+ Categories of Sports
+ Objective To identify the different categories of sports.
+ Variety of Sports Amateur Sports High School Sports College and University Sports Professional Sports Olympic Sports Women’s Sports Extreme Sports
+ Amateur Sports Amateur athlete – person who does not get paid to play a sport 1. Youth amateur sports – main audience family/friends Local business can become involved via sponsorships
+ Amateur Sports 2. Recreational Sports –YMCA, AAU Include a wide range of ages Both competitive and non- competitive Local businesses sponsor
+ High School Sports High school sports is a growing brand Television coverage Rankings Controversy over educational institutions involvement Certain regions of US these sports play a major roll in community South - Football
+ College and University Sports NCAA Division I – University of Texas football program worth $139 Million Division II Division III NAIA NJCAA
+ Professional Sports Professional athlete – athlete who has the will and the ability to earn an income from a particular sport Teams – most costly and heavily marketed of all sports categories
+ Olympic Sports First recorded evidence of Olympic competition was in 776 BC in Olympia, Greece revival of Games Amateur athletes only until Individual sports now make the decision
+ Women’s Sports Title IX – law that bans gender discrimination in school that receive federal funds