Untapped opportunity: Serving Valley Spanish-speakers online Mike Coleman Digital Media Director Maria Loven Online Editor azcentral.com | The Arizona.

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Presentation transcript:

Untapped opportunity: Serving Valley Spanish-speakers online Mike Coleman Digital Media Director Maria Loven Online Editor azcentral.com | The Arizona Republic | KPNX-TV 12 | La Voz

One part of Gannett’s local strategy …

… a very important part Dramatic gains in the number of Hispanics online; faster growth than the general population Hispanics view more pages in a typical session than non-Hispanics Online Hispanics more affluent, educated than offline Arizona boasts one of the highest rates of online Hispanics in the nation Marketers are waking up to the Hispanic market, and more specifically the Hispanic online market Few competitors, amazing opportunity

Connecting with a totally new audience Huge need for outside promotion - Ashland Spanish-language print products - ‘Republic’ print products popular with Hispanics - Online ads targeted to Spanish-speakers in Phoenix - Spanish-language radio - Events RSS Partnerships

Audience small but growing fast

Future profit center Classified “upsell” Online display advertising and sponsorships sponsorships Fantastic ad performance so far

What’s next Redesign New content features More sophisticated advertising features Making the site a daily habit for users More online sites tied to print publications

Mike Coleman Digital Media Director (602) Maria Loven Online Editor (602)

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