Manual sobre procedimientos para las zonales INTERNATIONAL WORKSHOP ON COCOA CERTIFICATION The multiciplity of standards in the cocoa market: Finding a way forward for Promoting Sustainable Cocoa June 24 – 27, 2013 Ecuador Flavor and Aroma of the World SINCE 1890 loves life

TABLE OF CONTENTS 1.BACKGROUND 1.1 Cacao Arriba in Ecuador 1.2 Cocoa’s Business Relationships 1.3 Quality Ecuadorian Cocoa Supply 2. GOVERNMENT INTERVENTION 2.1 National Strategy, Strategic Objectives 2.2 The Government and the chain of Cacao Arriba 2.3 National Recovery Project “Cacao Arriba” a.Impact of Project and Intervention Areas b.Management model 1.BACKGROUND 1.1 Cacao Arriba in Ecuador 1.2 Cocoa’s Business Relationships 1.3 Quality Ecuadorian Cocoa Supply 2. GOVERNMENT INTERVENTION 2.1 National Strategy, Strategic Objectives 2.2 The Government and the chain of Cacao Arriba 2.3 National Recovery Project “Cacao Arriba” a.Impact of Project and Intervention Areas b.Management model

Cacao Arriba in Ecuador 5º product, non-oil exports hectares planted Cacao’s small holders 0.51 Tm/ha/year Usd$ 535,5 Export Sales Tm production Annual Values ​​ and Distribution by Region of Ecuador

85% of production is exported EXPORTING COCOA BEANS AND COCOA-DERIVED PRODUCTS (MT/FOB VALUE THOUSAND USD) PLANTED AREA AND YIELD OF COCOA BEANS IN ECUADOR PLANTED AREA (ha) YIELD (mt/ha) TOTAL EXPORTING COCOA BEANS AND COCOA-DERIVED PRODUCTS COCOA BEAN US $ FOB COCOA BUTTER US $ FOB COCOA POWDER US $ FOB COCOA LIQUOR US $ FOB COCOA CAKE US $ FOB CHOCOLATE US $ FOB MT

Cocoa´s Business Relationships Ecuador 62% Market Share of Cocoa Arriba FIRST PLACE ON THE WORLD TOP COCOA BEANS EXPORT COUNTRIES ( )

MAIN EXPORT DESTINATIONS ECUADORIAN COCOA USA: 47,05% Mexico: 11,31% Germany: 12,87% Japon: 2,22% Italy: 2,20% Spain: 2,20% Netherlands : 12,49% Belgium : 5,39% China: 1,16% Colombia: 2,24% Ecuador

Strategic Objectives 1.Increase production, productivity and export supply of "Cacao Arriba" with social responsibility. 2.Develop and implement efficient quality processes in the value chain. 3.Promote national industrialization cocoa "Cacao Arriba”, and promote domestic consumption. 4.Diversify and increase international market share. National Strategy Strengthen the position of Ecuador as the leading producer and exporter "Cacao Arriba" worldwide. National Strategy and Strategic Objectives

Spread Productivity Post Harvest Marketing Export Production Research Traceability The Government and the chain of Cacao Arriba HOTIZONTAL ACTORS

Scientific Research Agrotechnical Manuals Publication Agricultural Extension System, Monitoring and Technical Assistance hectares reactivated Tree Nurseries Clonal Gardens Dem Plots Vegetative Material Productive Development TRACEABILITY SYSTEM GOVERNANCE OF THE COCOA CHAIN CACAO ARRIBA Project Management Model

INTERVENTION AREAS NATIONAL PROJECT RECOVERY “CACAO ARRIBA” Province Esmeraldas Sucumbíos Napo Orellana Pichincha Manabí Santo Domingo de los Tsachilas Bolivar Guayas Los Rios Zamora Chinchipe * Morona Santiago

PROJECT RESULTS Small agricultural producers New hectares planted Renovated hectares Tree nurseries29 Clonal gardens29 Production protocols delivered600 Peasant organizations with credit 286 Microfinance specialists120 Laboratories implemented5 Inspectors of the quality system 28 Quality on-farm records60.000

PRUNING CAMPAIN “MINGA DEL CACAO NACIONAL 19’ pruned National Cocoa trees Has smallholders. 500 Producer Associations involved. Building smallholders information database

Ecuador Flavor and Aroma of the World SINCE 1890 THANK YOU FOR YOUR ATTENTION