1. Hazelnut Presentation January 2013 Presented by Ufuk Özongun Olam International Limited

2. World hazelnut farming areas

3. Hazelnut farming areas/ha by countries

4. World hazelnut supply in shell 2000–2012

5. World hazelnut kernel consumption 2000-2012

6. Global supply Turkey remains the major source of hazelnuts
Improvement on the production side
Stable quantities in Italy and Spain, USA
Weather and seasonal differences affect the crop
Emerging countries like Georgia,Azarbaijan and Chile
New acreages in southern hemisphere countries
2 crops in one year

7. Hazelnut growing areas at Turkey
Western Black Sea
Eastern Black Sea
New Developing Region
Traditional producing Region
Duzce
15.1%
Samsun
14.3%
Sakarya
16.8%
Ordu
18.4%
Trabzon
7.9%
Giresun
15.3%

8. Hazelnut farming areas/Ha Turkey 2000-2012

9. Turkish hazelnut crop 2000-2012 mt

10. Turkish Hazelnut Industry
Traditional system governmental intervention FKB/TMO replaced with a new system free trade without FKB/TMO
Mechanisation problems.
Small farms ( ) increasing farming costs
Low average harvest per producer (68% below 2Mt)
Increasing hazelnut demand,volatile crops and price level
EU countries remains the main destination.
Confectionary usage is high -more than 80%
Factories in Turkey produce using the latest technology and with a high level of food safety
Emerging export markets like China,Russia,Middle East and South America.

11. Global Supply 2012

12. Turkish hazelnut kernel price FOB USD / KG

13. Prices of Turkish Hazelnut kernels 1950 to 2012 US$ per 100 kg CPT EU

14. Chile Hazelnut farming started with lead of Ferrero
Oregon/USA
Chile
Expected crop is stons
Blank nuts during harvest
Very good quality, no mould and decay
Most products are sold or commited
Expect little carry over end of season
Hazelnut farming started with lead of Ferrero
Reached ha, expected ha in 2019/20
Suitable land for mechanisation
Low farming cost

15. Georgia Azarbaijan Around 20.000 ha and 35.000 mt crop
Big product size, but low yield 38-40%
Low labor costs, unefficient technologies
Exports kernels to neighbouring countries and in shell to Far East
ha area and mt crop
Average yield 35-38%
Low mechanisation o farming side
Factories for cracking and selecting
Exports mainly to Russia and EU

16. Market trends
Development of new products with hazelnut kernels as an ingredient
European Market is stagnant, but still on high level
Hard Discount retail chains are expanding
Demand increasing across all markets
East European Markets increasing due to growth in the confectionary industry
in the American Market through imports of branded products
New markets in Asia and Far East

17. Looking into the Future
Crops likely to be stable , unlikely to increase in Turkey, Italy, Spain and Oregon but growing in Georgia, Azarbaijan and Chile
Sustainibility and Tracebility likely to be buzzwords in the coming future
Increasing ‘Farm to the fork’ focus
Increasing price levels
Major buyer’s developing farming projects
Global player’s entrance to the hazelnut market
Promotion activities

18. THANK YOU

19. Questions?