Boundless Lecture Slides Free to share, print, make copies and changes. Get yours at Available on the Boundless Teaching Platform

Using Boundless Presentations The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. Free to share, print, make copies and changes. Get yours at Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: If you have any questions or problems please

Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com.boundless.com Free to share, print, make copies and changes. Get yours at About Boundless

Competition Based on Value The Development of Value-Driven Firms Value-Based Marketing Introduction to Marketing > Value-Based Marketing Free to share, print, make copies and changes. Get yours at dium=direct&utm_source=boundless

Free to share, print, make copies and changes. Get yours at Appendix

Key terms customer value mapping A method of measuring how you are doing in general and how you are doing in comparison to your competitors by matching the cost of your product with the benefits your customers receive for it. supply chain A supply chain is a system of organizations, people, technology, activities, information, and resources involved in moving a product or service from the supplier to the customer. Supply chain activities transform natural resources, raw materials, and components into a finished product that is delivered to the end customer. Total Customer Value Management Total Customer Value Management represents migration from product orientation to customer orientation. This required implementing a customer focused vision that meant a major shift in companies' strategic thinking, often including radical move from product or price as the basis for competition to process or service value, resulting in the concept Total Customer Value Management (CVM) Total market offering "total market offering" includes the reputation of the organization, staff representation, product benefits, and technological characteristics as compared to competitors' market offerings and prices. Free to share, print, make copies and changes. Get yours at Introduction to Marketing

Value Model This image shows how value creation is tied to cost and revenue. Free to share, print, make copies and changes. Get yours at Wikimedia. "Value Model." CC BY-SA View on Boundless.comCC BY-SAhttp://commons.wikimedia.org/wiki/File:Value_Model.pngView on Boundless.com Introduction to Marketing

Free to share, print, make copies and changes. Get yours at Introduction to Marketing What is the most important thing to evaluate when deciding if a shift to a competition based on value marketing perspective has been achieved? A) If the company's focus has shifted to a customer-centric vision. B) If the company's customer strategy is based upon an accurate understanding of customer's needs and wants. C) The transition from product orientation to customer orientation is complete. D) How the company's name, employees, products, customer service price/value ratio and technological ability compares to that of its competitor.

Free to share, print, make copies and changes. Get yours at Boundless - LO. "Boundless." CC BY-SA BY-SA 3.0http:// Introduction to Marketing What is the most important thing to evaluate when deciding if a shift to a competition based on value marketing perspective has been achieved? A) If the company's focus has shifted to a customer-centric vision. B) If the company's customer strategy is based upon an accurate understanding of customer's needs and wants. C) The transition from product orientation to customer orientation is complete. D) How the company's name, employees, products, customer service price/value ratio and technological ability compares to that of its competitor.

Free to share, print, make copies and changes. Get yours at Introduction to Marketing Which of the following is an example of a Total Customer Value Management (CVM) requirement? A) Adjusting all company operations to relate to and become customer centric as well as collecting feedback on the customer experience from up and down the company's chain of command. B) Listening to customer feedback about what works and does not work for them and then making the changes to reflect customer wishes. C) Making certain anyone in the company that has contact with the customer perform at a consistent level and are properly trained. D) All of these answers.

Free to share, print, make copies and changes. Get yours at Boundless - LO. "Boundless." CC BY-SA BY-SA 3.0http:// Introduction to Marketing Which of the following is an example of a Total Customer Value Management (CVM) requirement? A) Adjusting all company operations to relate to and become customer centric as well as collecting feedback on the customer experience from up and down the company's chain of command. B) Listening to customer feedback about what works and does not work for them and then making the changes to reflect customer wishes. C) Making certain anyone in the company that has contact with the customer perform at a consistent level and are properly trained. D) All of these answers.

Attribution Wikipedia. "Total market offering." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Total%20market%20offering Wiktionary. "supply chain." CC BY-SA BY-SA 3.0http://en.wiktionary.org/wiki/supply+chain Wikipedia. "Total Customer Value Management." CC BY-SA BY-SA Wikipedia. "Value (marketing)." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Value_%2528marketing%2529 Wikipedia. "Total Customer Value Management." CC BY-SA BY-SA Boundless Learning. "Boundless." CC BY-SA BY-SA 3.0http:// Wikipedia. "Total Customer Value Management." CC BY-SA BY-SA Free to share, print, make copies and changes. Get yours at Introduction to Marketing