Objective: Demonstrate a greater understanding of how social media works See the power of a Social Media marketing strategy Social Media in Plain English

Social Media marketing plan Company Web Site Social Media – part of the Overall Company Marketing Strategy

Social Media replicates and enhances what traditional and most sought after form of marketing? Answer: “Word of Mouth” Word of Mouth can be: Positive Negative Social Media must be actively managed to ensure a positive affect on your brand.

What content is the most engaging?

Case Study: Audi A3 – The art of the heist Benefits of Social Media: In the end, advertising is about two questions: Who needs to know? How are they going to find out? Traditional advertising can be very effective, BUT... Social Media can produce much more!