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Presentation on theme: "Search Engine Optimization https://store.theartofservice.com/the-search-engine-optimization-toolkit.html."— Presentation transcript:

1 Search Engine Optimization https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

2 Online advertising - Search Engine Optimization (SEO) 1 Search Engine Optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers. Many vendors offer SEO services.:22 https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

3 Search engine optimization 1 Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

4 Search engine optimization 1 Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. The first documented use of the term Search Engine Optimization was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997. https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

5 Search engine optimization 1 Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions Patents related to search engines can provide information to better understand search engines. https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

6 Social media optimization - Relationship with search engine optimization 1 This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a Social Media presence in search engine optimization https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

7 Internet marketing - Search Engine Optimization (SEO) 1 Search Engine Optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers. Many vendors offer SEO services. https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

8 Meta tag - Meta element used in search engine optimization 1 They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are used to provide a user's website with a higher ranking on search engines https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

9 Progressive enhancement - Benefits for search engine optimization (SEO) 1 Improved results with respect to search engine optimization is another side effect of a PE-based Web design strategy. Because the basic content is always accessible to search engine spiders, pages built with PE methods avoid problems that may hinder search engine indexing.Stephan Spencer, [http://news.cnet.com/8301-13530_3- 9782891-28.html PE is good for SEO | Searchlight - CNET News] https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

10 Online presence management - Search engine optimization 1 Search engine optimization is the use of keywords in a web site to increase its ranking and thus visibility in the organic, crawler-based listings of search engines https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

11 Single-page application - Search engine optimization 1 Because of the lack of JavaScript execution on crawlers of all popular Web search engines, SEO (Search engine optimization) has historically presented a problem for public facing websites wishing to adopt the SPA model. https://store.theartofservice.com/the-search-engine-optimization-toolkit.html

12 For More Information, Visit: https://store.theartofservice.co m/the-search-engine- optimization-toolkit.html https://store.theartofservice.co m/the-search-engine- optimization-toolkit.html The Art of Service https://store.theartofservice.com


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