Social Media in Prevention Amber Tisue-RPC Southwest Minnesota Sarah Kuglin-Web Designer and Social Media Marketing October 25 th, 2012

Social Media Revolution

Social Media in Prevention Amber Tisue-RPC Southwest Minnesota Sarah Kuglin-Web Designer and Social Media Consultant October 25 th, 2012

Overview Basic FB info (timeline, rules, pages vs. groups) Real life FB examples Deeper FB info (contests, giveaways, likes and apps) Social Media Cheat Sheet

Introductions: -Name -Organization -Social Media

| RV Tech Solutions |

FACEBOOK IN billon monthly active users 483 million daily active users 425 million monthly active users who’ve used Facebook mobile products Available in more than 70 languages Accounts for more than 95% of social networking time on the web

THE BASICS OF FACEBOOK PAGES Facebook Pages for Business / Organizations Privacy: Page information and posts are public and generally available to everyone on Facebook. Audience: Anyone can like a Page to become connected with it and get news feed updates. There is no limit to how many people can like a Page. Communication: Page admins can share posts under the Page’s name. Page posts appear in the news feeds of people who like the Page. Page admins can also create customized apps for their Pages and check Page Insights to track the Page’s growth and activity.

FACEBOOK PAGES

THE BASICS OF FACEBOOK PAGES Groups Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know. Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.

FACEBOOK PAGES

COVER IMAGE

COVER IMAGE RESTRICTIONS

851 x 315 pixels (min. 399 pixels wide) Make it stand out; incorporate your brand, your fans, etc. and change it often (shows in newsfeed) for free photo editing NO – Price or purchase info NO – Contact info such as website, phone #, address NO – Like or Share references NO – Calls to Action i.e Click Like, Sign up Now COVER IMAGE RESTRICTIONS

180 x 180 pixels – gets resized to 32 x 32 pixels Follows you around Facebook and the Web If your brand is you, use could a headshot Should be your logo, brand, product or spokesperson Can be creatively combined with your Cover Image PROFILE PICTURE

COMBINING PROFILE PIC & COVER

155 characters long Good to include URL (start with to make it clickable) Should describe your organization and what you do (search engines read this as well) Entire box is automatically linked to your Info page Places Page shows location. Recommendations only appear with an address ABOUT SECTION

Only top 4 displayed –users must click the drop down / more arrow 1 st is always photos, can’t be changed; others can be Thumbnail is customizable – 111 x 74 pixels Choose thumbnails that encourage the user to click Change the thumbnail image APP DISPLAY

Pinning posts keeps it at the top of your activity feed for 7 days Use it for important updates, contests, announcements etc. Add links and additional info in the description Pin posts by clicking pencil icon at the top right of the post PIN POSTS

Similar to Milestones but not as big of an event Does not have a limit of time like Highlights Any post can be starred so that it stands out Stretch to fill up entire page (both sides) Dates can be changed so they appear where you want them to in your page’s timeline STARRED STORIES

Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that date Milestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds Use for new store opening, new product launch, when you company was founded etc. MILESTONES

Fans and non-fans can send messages to pages This feature can be turned on or off Pages can only respond – not initiate a conversation Pages can only send 2 messages back for every 1 received PRIVATE MESSAGE

Refer to other business pages with Tag others in your photos – remember to be respectful Adjust the photo on your page Tag or link to people or events in your cover photo Use Facebook as your Page, comment on and like other pages and posts. FACEBOOK TRICKS & TIPS

Questions has moved under Events Menu FACEBOOK TRICKS & TIPS

Copy and paste links of pages from your website as a status update (lead visitors back to your site) Share other’s posts and information, refer to them Always respond to comments as soon as possible Use Facebook Ads to increase engagement Videos and Photos get the highest engagement ENGAGEMENT TIPS

Facebook’s Promotions Guidelines state: You will not administer a promotion through Facebook, except through an application on the Facebook Platform. Administration includes operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages. Many more…. Visit for details CONTESTS, GIVEAWAYS & LIKES

Use custom apps to draw traffic to your website Run contests, giveaways and promotions Use Fangates to get Likes Grow your list Add your flyers, ads and coupons for easy viewing Use interactive forms, like, tweet and share buttons Use Apps to drive traffic to your website and list CUSTOM APPS

Free and Paid For Services Wildfire Static HTML Tabs Pagemodo Heyo Offerpop and many more CUSTOM APPS

FACEBOOK INSIGHTS

Facebook Pages Help RV Tech Solutions Blog and Facebook Page Social Media Coaching Club with Sarah RESOURCES

Contact Information Amber Tisue-RPC Southwest MN Sarah Kuglin- Web Designer and Social Media Consultant /