ORIENTATION TO SCHOOL NUTRITION MANAGEMENT. Describe the importance of marketing in school nutrition programs.

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Presentation transcript:

ORIENTATION TO SCHOOL NUTRITION MANAGEMENT

Describe the importance of marketing in school nutrition programs.

To help school nutrition professionals:  understand the basic principles of marketing  know how to apply marketing principles to develop and implement a school nutrition marketing plan and  evaluate a marketing plan

 Knowing what the customer wants and needs  Providing products and services that satisfy customer demands

Identify the basic principles of marketing.

Marketing is the process of creating, communicating, and delivering value to customers.

 Promoting  Advertising  Merchandising  Selling

 Marketing includes advertising.  Marketing is both active and interactive.  Advertising is presenting the sales pitch and is more direct.  Advertising is more of the commercial way of marketing.

 Promote school nutrition products as nutritious.  Sell the school nutrition program as part of the educational environment.  Change the image of the program.  Influence dietary behaviors of students.

 Direct or commercial marketing is the process of promoting and selling the product or service.  Social marketing is a process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than for profit.

VOTE 1. Promoting and selling food products 2. Influencing students to select a quality nutritional diet to improve their health 3. Not sure

 Product: goods, services, or changed behavior  Price: cost to target group in money, time, and effort  Place: outlet or spot where product is acquired  Promotion: activities to “sell” or promote benefits of the product

Policy: facilitates a course of action to support voluntary changes in behavior

Identify the elements of a marketing plan.

A marketing plan is a written plan of an organized approach to change, with goals and objectives identified, and the means of accomplishing those goals described.

1. Establish measurable objectives/goals. 2. Identify the target audience. 3. Assess the current situation. 4. Research the target audience. 5. Develop strategies and tactics.

6. Develop a budget. 7. Establish timelines. 8. Implement strategies and tactics. 9. Evaluate results. 10. Follow up.

The Institute of Child Nutrition