FamilyCare Microsoft Women’s Leadership and Development Conference August 24, 2007 Kavitha Radhakrishnan, project manager II Ahmbur Blue, general manager coordinator

FamilyCare Julie A. Lary Leah Etienne

What does this application do? FamilyCare offers a secure, highly customizable interface for communicating with family members, providers and organizations; networking; locating and utilizing resources; sharing and receiving family health records; and organizing appointments and schedules. Life can be full of surprises. That’s why it’s valuable to have a single, integrated application that lets families and individuals quickly and easily access the people, information, and resources they need to best manage their short and long-term healthcare.

How does it use Windows Live API and other technologies? Utilizing the Live Messenger API (240 million users), Live ID, Live Alerts, and other technologies, FamilyCare enables users to: Expand on contacts lists (friends and family) Connect with healthcare providers (doctors, dentists, therapists) Communicate via IM, video or telephone Access, share and store family health records Utilize services (setup appointments, fill prescriptions) Research and map healthcare providers and resources Set up calendars/schedules (ping to take medicines, check blood, etc.) Network with people experiencing similar health issues Receive alerts and information from the Web Utilize bots to get useful information (i.e. warning signs of heart attack)

Family and Friends HealthCare Providers ₪RebeccaAway ₪JimStatus unknown ₪Grandpa AlexOnline ₪Grandma Lillian Offline ₪Aunt RoseStatus unknown ₪Dr. Boone, family practiceAway ₪Dr. Pickhardt, pediatrician Online ₪Dr. Chin, dentistOnline ₪Patricia Daniel, therapistOffline ₪Redmond Rehab CenterOnline ₪Evergreen Medical Center, Family Care ClinicOnline ₪WalGreen, Bel-RedOnline ₪GroupHealth (Health)Offline ₪Premera (Dental)Offline ₪First Technology Credit UnionStatus unknown ₪Banfield Veterinary, Dr. Pu’YiOffline ₪ ₪ Microsoft FamilyCare Important Contacts (Online) ▼ ▼ ₪ Find a contact or number… Advertisement Weight No More… Northwest Bariatric Centers Contact HealthVault Map Purchases Calendar, Notes Search/Bot Support/Help

Your daughter, who has a severe allergy to peanuts, had some banana bread containing peanuts… 1. You receive an alert on your cell phone from your daughter’s teacher that she’s being taken to an emergency room 2. You IM your husband and your daughter’s physician 4. New to the area, you use Virtual Earth to locate and map the emergency room 5. Your daughter’s physician also forwards her records so they can be updated with the care she’s receiving. 6. You IM your neighbor to see if she can watch your son. She’s not on line, but presence “forwards” the message. 3. HealthVault/CardSpace is used to immediately relay information to the attending physician. 7. Through FamilyCare, you order your daughter’s prescription 8. You create calendar alerts for when your daughter needs to take her prescription and return for a follow-up appointment 10. You also listen to a bot about foods containing peanuts 9. That evening, you use Live Search to research and join a discussion group with

Who is your target audience? The flexibility of FamilyCare makes it value to people worldwide using PCs and mobile devices running any OS How does it integrate into Windows Live? FamilyCare is a value added service that leverages the Windows Live Messenger platform and community to provide a free, familiar, and secure way for families to manage their healthcare needs. Technologies include Messenger, Live ID, Live Contacts, Live Agents, Live Alerts, and Virtual Earth, along with Live Search

What is the business model? Commercial Benefit Consumer Benefit Microsoft Benefit Insurance companies, employers, etc. pay to customize and distribute interface Reinforce branding and utilization of services* Offered at no chargeContributes to broad- based adoption worldwide Microsoft hosts customized versions of FamilyCare Provides entry point for smaller entities who lack hosting infrastructure Made available to individual in smaller organizations and/or countries Re-occurring revenue Offer advertising opportunities on FamilyCare, including paid search Reach targeted audiences and expand reach Provides contextual ads, more engaging experience Advertising revenue (transactional and bundles) Charge a small fee ($1-$2) for online purchases Continuous revenue flow from purchases Convenience of using FamilyCare to make purchases Potential for revenue- sharing. Offer users subscription to services (etools, medical publications, scripts) Push services to customers Deliver relevant content Expand utilization of Microsoft medical verticals and sites** *A study done by Novant Health Services shows the use of an appointment reminder system resulted in a 70% reduction in no-shows and a 16% increase in revenues ** HealthVault, MedStory, action modules

Thank you any questions?