5-A-Day, The Snacking Way James McCoy Research Director, YouGov SixthSense

Perception of own weight – adults Base: 2,094 UK nationally representative adults 16+ Source: YouGov SixthSense Eating & Drinking Habits Survey (23-25 Feb 2010)

Perception of children’s weight – parents of 7-15s Base: 715 parents of 8-15-year-olds in the UK Source: YouGov SixthSense Snacking Survey (29 Jan-1 Feb 2010)

Who influences food choices? Base: 1,469 UK main shoppers 16+ Source: YouGov SixthSense Chilled & Frozen Foods Survey (18-20 Feb 2010)

Struggling for 5 a day Base: 1,469 main shoppers 16+ Source: YouGov SixthSense Chilled & Frozen Foods Survey (18-20 Feb 2010)

Struggling for 5 a day Base: 1,469 UK main shoppers 16+ Source: YouGov SixthSense Chilled & Frozen Foods Survey (18-20 Feb 2010)

Most popular categories of snacks among adults Base: 1,066 UK nationally representative adults 16+ Source: YouGov SixthSense Snacking Survey (29 Jan-1 Feb 2010)

8 “I’ve stopped snacking on crisps, biscuits, chocolate and sweets and now snack more on fruit and vegetables although I do have the occasional treat.” Aged 28, working full-time “I’ve stopped snacking on crisps, biscuits, chocolate and sweets and now snack more on fruit and vegetables although I do have the occasional treat.” Aged 28, working full-time “I am eating a lot more fruit at the moment, and have started buying grapes to have when I have missed lunch instead of a nut bar.” Retired Teacher “I am eating a lot more fruit at the moment, and have started buying grapes to have when I have missed lunch instead of a nut bar.” Retired Teacher

Most popular categories of snacks among children Base: 715 UK nationally representative children aged 8-15 Source: YouGov SixthSense Snacking Survey (29 Jan-1 Feb 2010)

Typical number of snacks consumed – adults Base: 1,066 UK nationally representative adults 16+ Source: YouGov SixthSense Snacking Survey (29 Jan-1 Feb 2010)

Home is where the heart is – and the snacks (adults) Base: 1,066 UK nationally representative adults 16+ Source: YouGov SixthSense Snacking Survey (29 Jan-1 Feb 2010)

Home is where the heart is – and the snacks (children) Base: 715 UK nationally representative children aged 8-15 Source: YouGov SixthSense Snacking Survey (29 Jan-1 Feb 2010)

Snacking: a daily activity Base: 1,066 UK nationally representative adults 16+ Source: YouGov SixthSense Snacking Survey (29 Jan-1 Feb 2010)

14 “I exercise regularly anyway, but might put a bit of extra effort in if I’ve had a bad snacking day. I also try to balance it out by eating healthier food the day after.” Aged 24, working full-time “I exercise regularly anyway, but might put a bit of extra effort in if I’ve had a bad snacking day. I also try to balance it out by eating healthier food the day after.” Aged 24, working full-time “I tend to use exercise as an excuse (usually prior to snacking), which makes me feel I can reward myself.” Male aged 20, student “I tend to use exercise as an excuse (usually prior to snacking), which makes me feel I can reward myself.” Male aged 20, student Gourmet accounting

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