STUDENT WORKSHOP Matt Brown BA (Hons) Dip PolGovt (Open) MCIM MCMI CIM Regional Education Manager

Studying with CIM Preparation Read Examiners Reports. Exams - Take yourself through mock examinations based on past papers. Assignments – Consider your tutors comments and review assessment criteria. Manage your time sensibly.

Studying with CIM Presentation Present the work in a well-written and professional manner (report usually format although you could be asked for something different). Avoid using standard examples such as McDonalds, Coca Cola, etc. Reference examples you are familiar with. –Organisations you work for –Organisations you have worked for –Companies you are a customer of –Doesn’t have to be a large organisation (Small to Medium Enterprise (SME) or Charities are appropriate) –Select local organisations

Studying with CIM Revision Don’t just revise and apply the topic areas you hope will come up. Make sure you revise the whole syllabus. Don’t just bullet point, elaborate on your answer – explain, apply and evaluate. If you make any assumptions state it in your answer. Use your analysis (make it your own, don’t use a friend’s).

Studying with CIM Application You should make marketing decisions based on the information given (context). Evaluate the material given in the case/question, but do not rewrite this for the examiners. You can gain credit for the decisions and recommendations. Where you set objectives they should be SMART.

Studying with CIM Contextualisation Use marketing in context – B2B, SME, Internet. Context of the Question – e.g. SME, not for profit, etc. Examiners are looking for both relevant content and its application in an appropriate context. Read around the subject.

Studying with CIM

Access to marketing resources on main site  Market research reports  E-Books  Marketing glossary  Cutting edge  Full text journal articles  Company reports  Country reports  Newspaper articles  10 minute marketing guides

Studying with CIM Full access to the marketer online The Marketer online Login with your ‘My CIM’ id to get full access to:  Case studies – ideal reference for assessments.  ‘How to’ articles such as ‘How to exploit Digital Media’.  Features on current issues such as ‘Coupon Comeback’.  Expert columnists: Marketing law and Digital.  Reports on topical issues including CIM’s Shape The Agenda papers.

Studying with CIM CIM study support – Learning zone Learning Zone  Examiner reports  Case studies  Study guides  Exam timetables  Recommended reading lists

Studying with CIM Network with marketers  Learn and network at CIM events 

Studying with CIM Comments from Examiners Report Approach: Identify the required focus or emphasis. The response that is required should be identified. The format that is required. Identify the context that is required.

Studying with CIM Time Management & Planning Avoid taking more the two subject at any one time. Spread the time proportionately to the mark allocation. Answer all the questions. Plan your answer.

Studying with CIM Past Paper You are a Marketing Consultant working for the Jenkins family, and have been asked to write a report which addresses the following: a) analyse the main challenges in the macro and micro environments which need to be assessed, and identify the key issues arising from a SWOT analysis which the company needs to consider when choosing between the strategic options for their marketing plan (20 marks) b) with reference to appropriate theories (e.g. Ansoff’s Matrix, Porter’s Grid), explain how the hotel can expand its business within the next TWO years. (20 marks) c) explain and evaluate TWO budgeting methods which could be used to set a marketing budget for this plan. (10 marks) (Total 50 marks) Role Format Instruction Knowledge Application Context

Studying with CIM Tutor Support Obviously teaching in class but:- –Mock Exams (feedback) –Assignment (feedback – 1 draft)

Studying with CIM If the student does not wish to have their work used for training purposes Name of Accredited Study Centre The Award Name here The unit title here Student must enter their CIM number here

Studying with CIM For more support on your studies visit