Mission Statements

What goes into a mission statement?

Definition of Mission Statements “A formal summary of the aims and values of a company, organization, or individual”.

Good vs. Bad Mission Statements We want to help musicians get gigs, and promoters book the right bands. We’re a bunch of people who think that music can truly change the world and make it smaller and better. Exxon Mobil Corporation is committed to being the world’s premier petroleum and petrochemical company.

Walt Disney’s Mission Statement The Walt Disney Company 500 South Buena Vista Street Burbank, CA Description The Walt Disney Company operates a global entertainment portfolio of Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products. This wide array reaches out to the world through its television broadcasts, Internet businesses, theme parks, and the many ventures of The Walt Disney Company's subsidiaries. Mission Statement The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Questions to think about: What is the purpose of this company? Who does this company serve? What do you think this company values?

Small Groups You will break into small groups Each group will receive a company’s mission statement You will work with your group to answer the following three questions: What is the purpose of this company? Who does this company serve? What do you think this company values? We will come back together as a group to discuss your findings

Union County College’s Mission Statement MISSION Union County College – Transforming Our Community One Student at a Time. Our mission is guided by our commitment to empower students to achieve their goals by providing access to high quality and affordable higher education to the residents of Union County. As a comprehensive community college with a diverse student population, we provide career programs, transfer programs, developmental education, and lifelong- learning opportunities, with a focus on excellence in all that we do.

Mattel Mission Statement Mattel makes a difference in the global community by effectively serving children in need. Partnering with charitable organizations dedicated to directly serving children, Mattel creates joy through the Mattel Children's Foundation, product donations, grant making and the work of employee volunteers. We also enrich the lives of Mattel employees by identifying diverse volunteer opportunities and supporting their personal contributions through the matching gifts program.

Harley Davidson Mission Statement We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.

FedEx Mission Statement FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.

Estee Lauder Mission Statement The guiding vision of The Estee Lauder Companies is "Bringing the best to everyone we touch". By "The best", we mean the best products, the best people and the best ideas. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Estee Lauder in They remain the foundation upon which we continue to build our success today.

Union County College’s Mission Statement MISSION Union County College – Transforming Our Community One Student at a Time. Our mission is guided by our commitment to empower students to achieve their goals by providing access to high quality and affordable higher education to the residents of Union County. As a comprehensive community college with a diverse student population, we provide career programs, transfer programs, developmental education, and lifelong- learning opportunities, with a focus on excellence in all that we do. Questions to think about: What is the purpose of this organization? Who does this company serve? What do you think this organization values?

Creating your personal mission statement

Your Personal Mission Statement In three simple parts A personal mission consists of 3 parts: What do I want to do? Who do I want to help? What is the result? What value will I create?

“Writing or reviewing a mission statement changes you because it forces you to think through your priorities deeply, carefully, and to align your behaviour with your beliefs” ~Stephen Covey, ‘7 Habits of Highly Effective People’7 Habits of Highly Effective People’

Brainstorming your Mission Statement Take out some paper and a pen. As much as possible, try to remove yourself from distractions. Write the answers to each question down. Write the first thing that pops into your head. Write without editing. Just use bullet points. It’s important to write out your answers rather than just thinking about them. Write quickly. Give yourself less than 60 seconds a question. Preferably less than 30 seconds. Be honest. Nobody will read it. It’s important to write without editing.

Steps to Create Your Mission Statement: 1. Do the exercise with the 15 questions above as quickly as you can. 2. List out actions words you connect with. a. Example: educate, accomplish, empower, encourage, improve, help, give, guide, inspire, integrate, master, motivate, nurture, organize, produce, promote, travel, spread, share, satisfy, understand, teach, write, etc. 3. Based on your answers to the 15 questions. List everything and everyone that you believe you can help. a. Example: People, creatures, organizations, causes, groups, environment. 4. Identify your end goal. How will the ‘who’ from your above answer benefit from what you ‘do’? 5. Combine steps 2-4 into a sentence, or 2-3 sentences.

15 Questions to Guide you 1. What makes you smile? (Activities, people, events, hobbies, projects, etc.) 2. What were your favorite things to do in the past? What about now? 3. What activities make you lose track of time? 4. What makes you feel great about yourself? 5. Who inspires you most? (Anyone you know or do not know. Family, friends, authors, artists, leaders, etc.) Which qualities inspire you, in each person? 6. What are you naturally good at? (Skills, abilities, gifts etc.) 7. What do people typically ask you for help in? 8. If you had to teach something, what would you teach? 9. What would you regret not fully doing, being or having in your life? 10. Imagine this. You are now 90 years old. Looking back at your life and all that you’ve achieved and acquired, all the relationships you’ve developed; what matters to you most? List them out. 11. What are your deepest values? Select 3 to 6 (see the list & rank them in order) 12. What were some challenges, difficulties and hardships you’ve overcome or are in the process of overcoming? How did you do it? 13. What causes do you strongly believe in? Connect with? 14. If you could get a message across to a large group of people. Who would those people be? What would your message be? 15. Given your talents, passions and values. How could you use these resources to serve, to help, to contribute? ( to people, beings, causes, organization, environment, planet, etc.)