Performance after 2001 Examine 4 components to measure performance – Through Profit and Growth – Through comparing short-term results to long-term opportunities.

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Performance after 2001 Examine 4 components to measure performance – Through Profit and Growth – Through comparing short-term results to long-term opportunities – Through competition comparison – Through observing opportunities and attention points

Profit and Growth Barclay’s traded on both the London and New York Stock Exchange – Current close ~240 on common stock – (-25.7%) change from last year 2010 data based on Barclay’s Annual Report – Profit –$6.06Billion USD half of which from global retail banking market – $2.89b USD – Experienced 11% growth in overall profits from 2009 – Return on equity ~7.2% – Revenue – $49.8 billion USD

Short-Term Results Long-Term Opportunities *Stock Price measured 2002-present improvements in business infrastructure (retail sector) acquired Juniper Lending Bank in US (Barclaycard) 2006 – difficulties gaining foothold in booming housing market Mass Mergers and Acquisitions Absorbed S. Africa’s largest retail bank Acquired footholds in Russia and Pakistan 2009 – Bailout from Bank of England default acquisition of Lehman Brothers 2006 Total Assets = $1.6 trillion USD 2010 Total Assets = $1.9 trillion USD

Short-Term Results Long-Term Opportunities Recent Years – Barclay’s has relatively weak mortgage and credit brands Mortgage Market experiencing negative lending before and through recession – Mortgage balances fell 3% at a time when the market grew 10% (2006) Credit profits falling 19% in the last year (2010) Barclay’s becomes UK’s most complained against bank (2011) – 276,000 complaint calls from June-December 2010 – Currently employs 147,500 people globally Cut 3,000 jobs in past year – Barclay’s receives half of its income outside of it’s home market Operates in over 50 countries Over 48 million customers

Competition Comparison Barclay’s is: – 3 rd largest bank in world (assets) – 10 th largest financial banking group – 21 st largest company in world *based on 2010 data Relative Return on Equity BNP Paribas – 12.3% HSBC – 9.5% Barclays – 7.2% RBS – 13%

Opportunities and Attention Points Opportunities Barclay’s establishing itself in emerging markets – Foreign Mergers/Acquisitions Proactive internal restructuring allowing for increased stability Attention Placing more resources into already existing markets Increasing ROE to satisfy shareholder needs within industry