Inbound Marketing. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Inbound Marketing: How to market your business on Facebook WITHOUT annoying.

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Presentation transcript:

Inbound Marketing

Presenter Shaun Nilsson Co-Founder, CityBlast.com Inbound Marketing: How to market your business on Facebook WITHOUT annoying your friends.

Inbound Marketing for Real Estate Agents

-3--3-

Over 90% of home searches begin online

People spend 3X more time on Facebook versus any other website

The ‘old days’ of marketing: a choice

How social media rocked the marketing world…

Experts recommend spending 1 hour per day Facebook marketing

Busy agents don’t have an hour a day!

Inbound Marketing: The Golden Key “Earning the attention of prospects and drawing customers to your website, by producing content customers value.” - Wikipedia

Social Media = Social Event Act as you would at a party where you want everyone to like you

Top 10 Best Performing Posts of Real Estate Professionals 1.Wooden Deck Transforms Into Swimming Pool, Airows.com 1.10 Free Apps That Will Change How You Decorate, HouseBeautiful.com 1.10 iPad Apps for Home Organization, HowStuffWorks.com 1.11 Tiny Houses That Will Make You Want To Live A Simpler Life, TruthSeekerDaily.com 1.Kelly's Luminous Tree House - House Tour, ApartmentTherapy.com 1.Habitat houses provide healthy foundations, Habitat.org 1.A Sleek Kitchen Renovation in San Francisco, Dwell.com 1.Making a difference through word and deed, Habitat.org 1.31 Insanely Clever Remodeling Ideas For Your New Home, Buzzfeed.com 1.Could crowdfunding be the future of real estate development?, Brokelyn.com

01/24/13 Social Media Breakdown This data was analyzed by nearly 8 million real estate social media posts that were actually read and indicates the impact of the respective channels.

01/24/13

Does it work for Realtors? “It’s especially effective for small businesses with high dollar values, long research cycles, and knowledge- based products.” - Wikipedia

But it’s not perfect: “One criticism of inbound marketing is the time and effort required to create content.” - Wikipedia

CityBlast solves this problem for the real estate industry

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