MOVING TO THE WINDOWS AZURE CLOUD 1.Building a Cloud Based Business 2.Strategic Options For Getting to the Cloud SESSION: AP016

Introductions and Agenda Nigel Watson Platform Strategy Advisor Microsoft Graham Elliott Platform Strategy Advisor Azure ISV, Microsoft

Evolution to Cloud Computing

Evolution of Computing

Cloud Computing Defined Providing ICT resources, as a service, in a dynamic and scalable manner over a network According to the National Institute of Standards and Technology (NIST), October, 2009 Fundamental Characteristics

The Cloud Continuum PARTNER HOSTED CUSTOMER IT DEPARTMENT

The Cloud Continuum Public Cloud Offerings Microsoft Hosted Hybrid and Private Cloud Offerings Partner or Customer IT Department Hosted

Market Opportunity and Impacts

The Cloud Market By 2014, cloud computing services will grow to a $45 billion industry a year (IDC) Traditional IT services will transfer to the new cloud model, with lots of potential revenue in new businesses and revenue streams (Gartner) Tripling in 3 Years

Australian Market Opportunity Lower Technology Cost Reduced IT Staffing Cost Greater Agility and Scalability Competitive Advantage PUBLIC CLOUD Regulatory Requirements Locality Concerns Control Compliance HYBRID / PRIVATE 2010

Partner Opportunity Sell Generate recurring revenue streams Create value-added solutions Up-sell and cross-sell Attach services Build New applications and solutions Rapid development and deployment Extend and customize cloud offerings Repeatable IP sales Host Extend and customize cloud offerings Migrate to and integrate solutions in the cloud Managed services, support, and training Service Broaden the marketplace Increase wallet share: Host cloud applications Extend product offerings: Provide add-on services Opportunities

10K+ Customers and Growing Partners Customer

Global Azure Trends Partner Type: 19% start ups, 38% SaaS vendors, 43% traditional partners App Type: 81% commercial, 19% consumer App Origin: 47% new Azure, 36% from on-premise, 17% from another service App Tenancy: 61% multi, 23% single, 16% multi-tenant app, single-tenant DB Target Customer Segment: 48% SMB, 33% enterprise, 19% consumer Mobile: 16% Social Media: 5% Industry

Introducing… Open Windows

Introducing… Family HQ

Partner Opportunities

Scale-out Web Applications

Partner Opportunities Customers are looking to partners for help

Q&A