What is a Slogan? A slogan is a memorable phrase.

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Adapted from article on HowStuffWorks.com by Timothy Foster
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Presentation transcript:

What is a Slogan? A slogan is a memorable phrase. Advertising slogans are usually short. They are claimed to be the most effective means of drawing attention to the product.

Effective Slogans Makes a simple, direct, concise and crisp statement is often witty Creates a personality of it’s own gives a credible impression of a brand or product makes the consumer feel "good" makes the consumer feel a desire or need is hard to forget - it adheres to one's memory (whether one likes it or not), especially if it is accompanied by a jingle or picture.

Where do I know that Slogan from?

Gimme a break

Taste the rainbow

Double your pleasure, double your fun

Mm! Mm! Good!

Just do it

Because I’m worth it

Betcha can’t eat just one …

Let your fingers do the walking

You Should Go

Save Money. Live Better

I’m lovin it!

It’s waaaaaay better than fast food.

Go ahead, Get dirty

Yup, Your Covered

Embraces the Goddess in You

Worth Switching Super-Markets for