The University of Iowa Trademark Licensing Department By: Griffin Weihe

Goals Learn about licensing Work hard and complete tasks on time Improve communication and writing skills Be confident

Hours of Operation Licensing: Monday-Friday: 8-5 Hall of Fame: Monday-Thursday 8-5 Friday: 8-6 Saturday and Sunday: 10-5

What is Trademark Licensing? Form of marketing - People see and want to buy because of how it looks. Global industry - Licensed product is everywhere Up and coming (high schools, Division III) US Patent Office -Register classes

CLC, LRG, and Independents Collegiate Licensing Company: The CLC is the largest licensing company and manages a large amount of big schools. Includes: LSU, Illinois, Ole Miss, UNC, Florida State, Alabama, Licensing Resource Group: LRG is the second largest licensing agency, most of their clients are medium and smaller schools: Includes: Iowa State, Baylor, Kansas State, NC State, Drake, UNI, UWP, UWSP. Independents: Schools who independently manage their licensees: USC, Iowa, Ohio State, Michigan State

What Does Iowa Trademark? Logos (Tigerhawk, Block-I, old school collection) Word marks (Iowa, Hawkeyes, Iowa Hawkeyes) Combination marks Verbiage (“Go Hawks”, “How bout’ them Hawks” Marks associated with the institution

Daily Tasks -Artwork approval -Answering phones -Royalties -New product addendums -Work on assigned projects

2 Different Types of Licenses Cottage - Ma and Pa (IA) companies - $200 Licensing Fee -Pay Royalties at end of year Standard - $500 Licensing Fee - Pay Royalties at end of each quarter.

Royalties 10% of all licensed products Rate changes over time Items can be royalty exempt. 30 Days to report after due date. Company can be terminated if royalty payment is missed.

New Product Addendum Existing companies Review Process - Letter and non-Iowa sample - Factory Disclosure - Artwork - Iowa Sample and signed addendum Thinking about adding a fee.

Hall of Fame Women’s and Minorities exhibit - Research - Meetings - Phone calls Other Hall of Fame tasks - Occasional set up for events. - Banner Hanging

Other Projects Decals Herky on Parade Federal Registration Royalty Research Reviewed Product Categories

Future Interns Work hard Don’t be shy Ask questions Be confident everyday

Final Thoughts/Questions Great experience Positive growth for myself Goals accomplished Questions?