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2. 2 Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1) Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. Copyright © Texas Education Agency, 2012. All Rights Reserved.

3. 3  Ad Agency – Independent businesses that specialize in developing ad campaigns and crafting the ads for clients.  Portfolio – A collection of relevant knowledge and learning experiences for evaluation, decision-making, or work- obtaining purposes.  Networking – The process of connecting with other people, often for the purpose of information exchange and support when searching for work.  Résumé – A written document that lists your work/volunteer experience, skills, and educational background.  Cover Letter – A document sent with your résumé to a potential employer to provide additional information on your skills and experience.  Career Outlook – Types of jobs available in any field.  Internship – Offers students direct work experience and exposure to various aspects of a career, either with or without pay. Copyright © Texas Education Agency, 2012. All Rights Reserved.

4. 4  Advertising is sales.  Advertising is marketing.  Advertising is art and science, show business and just plain business, all rolled into one.  Advertising employs some of the brightest and most creative economists, researchers, artists, producers, writers, and business people in the country today. Copyright © Texas Education Agency, 2012. All Rights Reserved.

5. 5  Advertising defines its markets.  Advertising assesses the competition.  Advertising determines is the target market.  Advertising sets goals and a budget.  Advertising determines the media.  Advertising creates a message.  An advertiser usually hires an advertising agency. Copyright © Texas Education Agency, 2012. All Rights Reserved.

6. 6 Advertising jobs usually fall into five broad categories. They are:  Account Management  Account Planning  Creative  Media  Interactive Marketing Copyright © Texas Education Agency, 2012. All Rights Reserved.

7. 7  Find out as much as possible about the advertising business.  Target your prospects (companies).  Network with people in the industry  Develop a strategy to make you stand out from the other candidates. Copyright © Texas Education Agency, 2012. All Rights Reserved.

8. 8  Create a good résumé  Cover letter  Assemble a portfolio Copyright © Texas Education Agency, 2012. All Rights Reserved.

9. 9  Prepare for your interview.  Before the interview, organize your thinking.  Be articulate. Be self-confident and enthusiastic. Copyright © Texas Education Agency, 2012. All Rights Reserved.