The public and sustainability DEA Big Global Society, 2/11/10 Forum for the Future | Ben Tuxworth.

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Presentation transcript:

The public and sustainability DEA Big Global Society, 2/11/10 Forum for the Future | Ben Tuxworth

2009 EU Eurobarometer 313 Europeans’ attitude to climate change

It’s not worth Britain trying on climate change when others do little Defra 2010 Omnibus Survey on Public attitudes and behaviours towards the environment

Being green is an alternative lifestyle, not for the majority Defra 2010 Omnibus Survey on Public attitudes and behaviours towards the environment

2009 EU Eurobarometer 313 Europeans’ attitude to climate change

Influencers for pro environment action Defra 2010 Omnibus Survey on Public attitudes and behaviours towards the environment

Fear of the abyss Being green is being weird My kids will think badly of me Others won’t bother but apparently I must It’s too big to solve Making sacrifices to be worthy Saving money Avoiding waste Having fun Being creative Being part of a community What do my friends/entourage/tribe think/do? Small actions make a difference

The public and sustainability Forum for the Future | Ben Tuxworth