Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.

 Marketing promotes product awareness to the public  Marketing helps boost product sales  Marketing builds company reputation  Helps in communicating with key stake holders  Helps in desscribing and explains the importance and authenticity of your product and services

Curious about a career in marketing? Here's a snapshot of a typical day:  Position a company's brand in the marketplace, competing for customers across mobile, web, social media and print channels  Research customer behavior to uncover the trends: where they are, what they do, and what they value most  Turn market research into actionable business insights and goals  Create and strategize multi-channel marketing campaigns, from print pieces to interest  Experiment with emerging technology to cultivate loyal customers and brand enthusiasts

Depending upon your chosen career path, people in marketing engage in a wide variety of job duties. Here are some of the tasks that marketing professionals perform:  Negotiate contracts, advertising media or products to be advertised  Research and plan advertising campaigns  Decide which media to advertise in, such as radio, television, print, online and billboards  Develop pricing strategies for products to be marketed, keeping the client’s budget balanced with the firm’s needs  Meet with clients to present campaigns and offer advice and strategies

 Data-driven  Creative  Great storyteller  Collaborative  Customer-focused  Flexible  Forward-thinking  Curious  Well-rounded  Humble

 A bachelor's degree is the usually preferred degree type to enter the world of marketing and there are many degree options available for students who wish to attend a traditional school or an online school. If you want to move into a management position however, you’ll have the best opportunities if you earn a master's degree or a Master in Business Administration (MBA).  Certification is not required in general in a marketing career, but there are some professional credentials available. These certifications indicate that you are flexible to changes and a qualified professional in your field. Too, completing these programs may give prospective job candidates a competitive advantage.

The marketing field covers a broad range of career paths, from the creative to the analytical:  At the entry level, you find media buyers responsible for purchasing advertising time and materials.  At smaller companies, marketing specialists handle that task, and they also provide promotional copy and package design and help with marketing strategy.  Public relations assistants help relate a company's goals to the public, through press releases, research, press coordination and events.

 Advertising managers create interest for products and services and work with sales staff to design advertising campaigns for clients. They also prepare the budgets for these campaigns.  Public relations managers are responsible for maintaining a positive public image for their client base and generate press releases and programs to promote that image.  Marketing managers estimate the demand for a product and identify markets in which the product will best thrive and prosper, as well as develop pricing strategies to help maximize market share.  Promotions managers direct and plan programs by using direct mail, Internet advertising, store displays, special events, sweepstakes and contests, social media and endorsements to increase sales and profits.  Brand managers are responsible for creating and instituting brand assets for a company or product.  Sales managers direct sales force and set goals and enforce profit projections for the team and for the organization.  Market research analysts study market conditions to explore the potential sales of a product or service and estimate its profitability; gather data about who will buy a product and at what price.

 Course work for a marketing bachelor's degree covers such specialized subjects as these:  Current trends and practices in marketing products and services  Applied marketing research  Sales and sales management issues  Marketing communication

 Jobs directly related to your degree include:  Advertising account executive  Advertising account planner  Advertising art director  Advertising copywriter  Market researcher  Marketing executive  Media buyer  Media planner

Marketing Career Median Annual Salary* Marketing Specialist$61,290 Market Research Analyst $61,290 Advertising Manager$123,450 Public Relations Manager $101,510 Marketing Manager$123,450

The job market for those in marketing is intensely competitive and where at one time a bachelor's degree might have been sufficient to enter the field, more and more employers are looking for master's degree-or MBA-holders. In some fields, such as market research analyst, a master's degree may be required. Advertising managers who can navigate the digital world should have an advantage when it comes to finding a job, says the BLS.

 Depending upon your level of dedication, marketing majors can take the following time to complete:  Associate's degree programs, which provide entry-level opportunity, usually take two years  A bachelor's degree program takes four years  Master's degree programs and MBAs generally require one to two years

 The cost of bachelor's degree programs varies depending upon the type of institution you attend. According to College Board's Trends in College Pricing , the average annual cost* for a four-year, public institution runs around $9,400 for in-state tuition and $23,400 for out-of-state tuition.  The average annual cost for a four-year private non-profit school is $32,405 and $15,610 for a private for-profit school.  Master's degree program tuition at in-state public institutions costs an average of $8,225 per year, and doctorate program tuition costs $10,354 per year at in-state public institutions.  Attending an accredited school may allow you to apply for financial aid, whether the school you select is a traditional classroom or an online program.

 Indian Institute of Management, Ahmedabad (IIM A) Indian Institute of Management, Kolkata (IIM K) Indian Institute of Management, Bangalore (IIM B) Indian Institute of Management, Lucknow (IIM L) XLRI – Xavier Labour Research Institute, Jamshedpur

1 Northwestern University Harvard Business School The Wharton School, University of Pennsylvania INSEAD (Singapore) IE Business School 680

Group Members-  Muskaan Sahoo  Divya Labru  Gunpreet Singh  Ravee Yadav  Naman Awal  Kshitij Sawhney