 Alignment of text and or graphics on a document.  Illustrating the Principles of Design  ciples/l/aa_pod2.htm ciples/l/aa_pod2.htm

 Contemporary design in which contrasing elements of unequal weight and proportion are positioned on a page to achieve balance.  ciples/g/asymmetrical.htm ciples/g/asymmetrical.htm

 Attain balance by equally distributing the weight of various elements, such as blocks of text, graphics, images, headings, ruled lines, white space on a page. Balance is usually symmetrical or asymmetrical. Look up the following site:  Illustrating the Principles of Design  ciples/l/aa_pod2.htm ciples/l/aa_pod2.htm

 Uniformity among specific design elements establishes a pattern of consistency in your document. Inconsistency can confuse and frustrate the reader and can lead to a reduction in readership.  onsistency.htm onsistency.htm

 The difference between varying degrees of lightness and darkness on the page.  Illustrating the Principles of Design  ciples/l/aa_pod2.htm ciples/l/aa_pod2.htm

 Positioning elements to draw the reader’s eyes through the document.  d htm d htm

 An elements used to attract the reader’s eyes.

 The ease with which individual characters are recognized.

 Sizing elements in relation to their relative importance and to each other.  ciples/l/aa_pod2.htm ciples/l/aa_pod2.htm

 Balancing similar elements equally on a page(centered alignment).

 Background space with no text or graphics.  Illustrating the Principles of Design  ciples/l/aa_pod2.htm ciples/l/aa_pod2.htm

 When scanning a paper the eyes have a tendency to move in a Z pattern.