Transnational Education for Cultural Guiding and Management for Regional Museums Günter Salchner Local Action Group Ausserfern, AT

Overview Introduction Starting point Background The project Major issues Project measures CooperationCofinancing Lessons learned Future outlook Conclusion LEADER and Tourism

Introduction Starting point Region Local Action Group Außerfern, AT Facts 32,000 inh., > 3 MIO overnight stays Tourism main focus in rural development Cultural heritage anchor for identity, increasing demand Several historic sites cofinanced projects Lack of skilled personnel guiding and management

Background The project Programme LEADER+ transnational cooperation project Partners Außerfern (AT), Ostallgäu and Auerbergland (GER) Budget € , 50% Cofinancing Participants 78 (part one), 25 (part two) Objectives make a better use of the cultural heritage Sustainability foundation of a guiding association

Major issues Project measures Cultural guiding basic knowledge presentation techniques presentation techniques guiding design guiding design specialised knowledge for historic sites specialised knowledge for historic sites Marketing support entrance into the market Museum management basic knowledge museum techniques museum techniques exhibition techniques exhibition techniques

Major issues Cooperation LAG level strategy coherence Admin level coordination of funding schemes Project level common concept project management project management clear responsibilities clear responsibilities

Major issues Cofinancing Total Costs Total Costs = Eligible Costs Eligible Costs participation fees cofinancingcofinancing ???

Major issues Lessons learned Participants be customer oriented Tourism managers invest in human resources LAG managers focus on long term impact Programme authorities involve LAG managers

Major issues Future outlook Demand Follow-up project in preparation Transfer of concept Nature Watch Guiding Objective From volunteer to professional activities Further development Quality management

Conclusion LEADER and tourism Bottom up close to the market Sustainability strategy orientation Cofinancing suitable and flexible instrument Added value transnational cooperation and networking